Operations center for a television program packaging and delivery system

ABSTRACT

An Operations Center for television entertainment systems that provide television programming to consumer homes is disclosed. The Operations Center organizes and packages television programming and program information for delivery to and from consumer homes. The Operations Center includes a computerized packaging system for creating a program control information signal.

RELATED APPLICATIONS

This application is a continuation of Ser. No. 08/160,282 filed Dec. 2,1993 which is a continuation-in-part of application Ser. No. 07/991,074,filed Dec. 9, 1992, entitled TELEVISION PROGRAM PACKAGING AND DELIVERYSYSTEM WITH MENU DRIVEN SUBSCRIBER ACCESS. The following othercontinuation-in-part applications, also based on the above-referencedpatent application, are incorporated herein by reference:

Ser. No. 08/160,281, filed Dec. 2, 1993, entitled REPROGRAMMABLETERMINAL FOR SUGGESTING PROGRAMS OFFERED ON A TELEVISION PROGRAMDELIVERY SYSTEM

Ser. No. 08/160,280, filed Dec. 2, 1993, entitled NETWORK CONTROLLER FORCABLE TELEVISION DELIVERY SYSTEMS

Ser. No. 08/160,193, filed Dec. 2, 1993, entitled SET-TOP TERMINAL FORCABLE TELEVISION DELIVERY SYSTEMS

Ser. No. 08/160,194, filed Dec. 2, 1993, entitled ADVANCED SET-TOPTERMINAL FOR CABLE TELEVISION DELIVERY SYSTEMS

Ser. No. 08/160,283, filed Dec. 2, 1993, entitled DIGITAL CABLE HEADENDFOR CABLE TELEVISION DELIVERY SYSTEM

TECHNICAL FIELD

The invention relates to television entertainment delivery systems thatprovide television programming to consumer homes. More particularly, theinvention relates to an Operations Center that organizes and packagescable television programming for delivery to consumer homes.

BACKGROUND OF THE INVENTION

Advances in television entertainment have been primarily driven bybreakthroughs in technology. In 1939, advances on Vladmir Zworykin'spicture tube provided the stimulus for NBC to begin its first regularbroadcasts. In 1975, advances in satellite technology provided consumerswith increased programming to homes.

Many of these technology breakthroughs have produced inconvenientsystems for consumers. One example is the ubiquitous three remotecontrol home, having a separate and unique remote control for the TV,cable box and VCR. More recently, technology has provided cable userswith 100 channels of programming. This increased program capacity isbeyond the ability of many consumers to use effectively. No method ofmanaging the program choices has been provided to consumers.

Consumers are demanding that future advances in televisionentertainment, particularly programs and program choices, be presentedto the consumer in a user friendly manner. Consumer preferences, insteadof technological breakthroughs, will drive the television entertainmentmarket for at least the next 20 years. As computer vendors haveexperienced a switch from marketing new technology in computer hardwareto marketing better useability, interfaces and service, the televisionentertainment industry will also experience a switch from new technologydriving the market to consumer useability driving the market.

In order for new television entertainment products to be successful, theproducts must satisfy consumer demands. TV consumers wish to go fromlimited viewing choices to a variety of choices, from no control ofprogramming to complete control. Consumers do not wish to pay for onehundred channels when due to lack of programming information, theyseldom, if ever, watch programming on many of these channels.

The concepts of interactive television, high definition television and300-500 channel cable systems in consumer homes will not sell if theyare not packaged, delivered and presented in a useable fashion toconsumers. The problem is that TV programming is not being managed,packaged, delivered, and presented to consumers in a user friendlymanner.

Consumers are already being bombarded with programming options, numerous“free” cable channels, subscription cable channels and pay-per-viewchoices. Any further increase in TV entertainment choices will likelybewilder viewers with a mind-numbing array of choices.

The TV industry has traditionally marketed and sold its programs toconsumers in bulk, such as continuous feed broadcast and long-termsubscriptions to movie channels. The TV industry is unable to sell itsprogramming in large quantities on a per unit basis, such as theordering of one program.

In today's television world networks manage the program lineup forindividual channels. Each network analyzes ratings for television showsand determines the appropriate schedule or program lineup to gain marketshare and revenue from advertising. Since each channel is in competitionwith every other channel, there is no coordinated effort to organizetelevision programming in a manner that primarily suits the viewers.

Additionally, viewership fragmentation, which has already begun todecrease a channel's or program's market share, will increase.Programming not presented in a user friendly manner will suffer with adecrease in viewership and revenue.

And finally, with the imminent introduction of digital televisiontechnology, current television delivery systems do not have thecapabilities or features necessary to operate in the digitalenvironment.

What is needed is a method of organizing programming to be offered toviewers.

What is needed is a television program delivery system that can beoperated in a distributive fashion and controlled from one or morenational centers.

What is needed is an Operations Center for a system which can gathertelevision programming in a variety of formats, package the programs,deliver the programs, and present the programs through a user friendlyinterface which allows the consumer to easily select from among the manyprogram choices.

What is needed is an Operations Center that is capable of handlinghundreds of programs in different formats.

What is needed is an Operations Center that is expandable for futuretypes of programming.

What is needed is needed is an Operations Center that can controlcertain features and software of a television delivery system.

What is needed is an Operations Center that operates in the digitalaudio/video environment.

What is needed is an Operations Center that formulates program menus forviewer use.

What is needed is a computer assisted program packaging system.

What is needed is an Operations Center that includes a method forbilling consumers.

What is needed is an Operations Center that analyzes data on programswatched by viewers.

The present invention is addressed to fulfillment of these needs.

SUMMARY OF INVENTION

This invention is a center for controlling the operations of a digitaltelevision program delivery system. Specifically, the present inventionis an Operations Center that allows for the organizing and packaging oftelevision programs for transmission in a television delivery system.

The Operations Center is the nerve center of the television programdelivery system. It receives data on viewership behavior and utilizesthe data to assist in packaging programs for future viewing. TheOperations Center is a particularly useful invention for televisiondelivery systems which will provide users with the ability to selectprograms from on-screen menus.

The Operations Center's primary component is a computer assistedpackaging system (CAP), which makes use of the necessary hardware andsoftware to control and transmit programming signals over a televisiondelivery system. This computer assisted packaging system creates theprogram lineup or packaging of programs and the packaging of menu andcontrol information for later transmission and use in the cabletelevision systems. The CAP can be specially designed to generategraphical menu displays for user selection of programs. The hardware andsoftware for controlling and transmitting programming signals over thetelevision delivery system is particularly useful in large televisiondelivery systems which include satellite transmissions to cableheadends.

The software of the CAP performs the functions of gathering analog(and/or digital) program signals from a variety of sources such asbroadcast television, premium channels, and video disk. The softwarealso packages the programs efficiently for the available bandwidth andfor subscriber viewing through computer assisted creation of programline-up and allocating of bandwidth. The line-ups are created toeffectively group programming for display in menus by categories. Thetelevision programs are packaged with the program control information(such as cost for viewing certain program) and menu information.

The Operations Center of the present invention provides a method forremote management and control of local cable and CATV programs availableand on-screen menu displays shown to subscribers. The OperationsCenter's computer software programs and hardware provide “real-time”control over cable and CATV systems. By transmitting appropriate controlinformation the Operations Center has the ability to change allocationof programs across physical channels, update menu information (from theOperations Center location), reprogram menu formats and menu flow, andchange or augment a packaged program signal sent to a particular regionof the country. The Operations Center is able to control remotelycertain features and software of the set top terminals and if necessaryreprogram menu display software stored at the set top terminals.

In order to properly manage program lineups, the Operations Centeracquires viewer information on programs watched. Such viewer informationincludes information about the buy rates of specific shows, viewerpreferences for programming, and the like, gathered by recording viewertransactions. A compilation of viewer information data is needed inorder to make decisions on future individualized program lineup andprogram packaging. In addition, allocation of menu space andconstruction of menus is aided by the use of viewer information data.This information is received from the set top terminals using a feedbackloop, usually through the cable headends.

The present invention is not only able to operate in the digitalenvironment but introduces many new features to television programdelivery.

It is an object of this invention to provide a system for efficientlyorganizing television programs to be offered to viewers.

It is an object of this invention to provide an Operations Center for atelevision program delivery system.

It is an object of this invention to provide an Operations Center for atelevision program delivery system which can gather televisionprogramming in a variety of formats, package the programs, and deliverthe packaged programs.

It is an object of this invention to provide an Operations Center for aprogram delivery system which presents programming viewing options tothe consumer through a user friendly interface which allows the consumerto easily select from among the many program choices.

It is an object of this invention to provide an Operations Center thatis capable of handling video/audio programming in different formats.

It is an object of this invention to provide an Operations Centercapable of offering interactive television, high definition television(HDTV) and/or other advanced television features.

It is an object of this invention to provide an Operations Center thatcan control software and program features at the cable headend.

It is an object of this invention to provide an Operations Center thatcan control and if necessary reprogram set top terminals.

It is an object of this invention to provide an Operations Center for adigital program delivery system.

It is an object of this invention to provide an Operations Center thatdesigns program menus.

It is an object of this invention to provide an Operations Center thatuses data on programs viewed to create or aid in the selection ofprogram line-ups.

It is an object of this invention to provide a computer assisted programpackaging system for a television program delivery system.

These and other objects and advantages of the invention will becomeobvious to those skilled in the art upon review of the followingdescription, the attached drawings and appended claims.

DESCRIPTION OF THE DRAWINGS

FIG. 1 is a diagram of the primary components of the television deliverysystem.

FIG. 2 is an overview of the television delivery system operations.

FIG. 3 is a schematic of the operation of the primary components of thesystem.

FIG. 4 is a schematic of the primary components of the Computer AssistedPackaging System (CAP).

FIG. 5 is a more detailed schematic of the hardware the OperationsCenter and CAP.

FIG. 6a is a chart of the program control information carried by theprogram control information signal.

FIG. 6b shows a bit-wise data format for program control information.

FIG. 7 is a block diagram showing a Delivery Control Processor Unit anda Computer Assisted Packaging Apparatus.

FIG. 8 is a schematic of the subroutines for the CAP software.

FIG. 9 is a software flowchart representing CAP operations.

FIG. 10 is a diagram of the database structure for the databasessupporting the operations of the CAP.

FIG. 11 is a block diagram of the Operations Center and Master ControlSite.

FIG. 12 is a block diagram of the computer assisted packaging shown inFIG. 11.

FIG. 13 is a flow chart of the processing occurring at the OperationsCenter.

FIG. 14 is a diagram of the bandwidth allocation for a 750 Mhz system.

FIG. 15 is a diagram/chart of the compressed channel allocation for thesystem.

FIG. 16 is a diagram showing how three cable television systems eachwith a different bandwidth may use the program delivery system andoperations center of the present invention simultaneously.

FIG. 17 is a diagram showing three different cable headend systems, eachsystem receiving the entire satellite signal and stripping those partsof the signal which cannot be handled by the local cable system.

FIG. 18 is a diagram showing dynamic change in bandwidth allocation froma typical week day prime time program signal to a Saturday afternoonprogram signal.

FIG. 19 is a drawing of a broadcast television menu screen to bedisplayed on a set top terminal.

FIG. 20 is a drawing of a hit movie menu screen to be displayed on a settop terminal.

FIG. 21 is a drawing of a hit movie description menu screen to bedisplayed on a set top terminal.

FIG. 22 is a flow chart of the progression of primary menus in the menudriven system of the set top terminal.

FIG. 23a is a drawing of the basic menus used in the present invention,including the ten major menus represented by icons.

FIG. 23b is a drawing of the basic menus used in the present invention,in addition to FIG. 23a.

FIGS. 24a and 24 b are drawings of introductory menus.

FIGS. 25a, 25 b, 25 c and 25 d are drawings of home menus.

FIG. 26 is a drawing of an alternative of a home menu.

FIGS. 27a, 27 b, 27 c, 27 d, 27 e, 27 f and 27 g are drawings of majormenus.

FIGS. 28a and 28 b are drawings of hit movie description menus.

FIGS. 29a and 29 b are drawings of hit movie notification submenus.

FIG. 30a is a drawing of a hit movie escape during program menu.

FIG. 30b is a drawing of a hit movie during program hidden menu.

FIG. 30c is a drawing of a hit movie re-entry submenu.

FIGS. 31a and 31 b are drawings of menus related to high definitiontelevision programming.

FIGS. 32a, 32 b, 32 c, 32 d, 32 e and 32 f are drawings of menus relatedto program guide services.

FIGS. 32g and 32 h are drawings of broadcast television menus.

FIGS. 32i, 32 j and 32 k are drawings of mood question menus.

FIGS. 33a, 33 b, and 33 c are drawings of interactive televisionpromotional menus, for Levels A-C.

FIGS. 33d, 33 e, 33 f, 33 g, 33 h, 33 i and 33 j are drawings ofsubmenus for interactive television services, Level A.

FIGS. 34a, 34 b, 34 c, 34 d, 34 e, 34 f, 34 g, 34 h, 34 i, 34 j, 34 kand 34 l are drawings of interactive services, Level B, particularlyrelated to on-screen airline reservations.

FIGS. 35a, 35 b, 35 c, 35 d and 35 e are drawings of menus for digitalaudio services.

FIGS. 36a, 36 b, 37 a and 37 b are drawings of monthly account menus.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENT

A. Television Program Delivery System Description

1. Introduction

FIG. 1 shows the present invention as part of an expanded cabletelevision program delivery system 200 that dramatically increasesprogramming capacity using compressed transmission of television programsignals. Developments in digital bandwidth compression technology nowallow much greater throughput of television program signals overexisting or slightly modified transmission media. The program deliverysystem 200 shown provides subscribers with a user friendly interface tooperate and exploit a six-fold or more increase in current programdelivery capability.

Subscribers are able to access an expanded television program packageand view selected programs through a menu-driven access scheme thatallows each subscriber to select individual programs by sequencing aseries of menus. The menus are sequenced by the subscriber using simplealpha-numeric and iconic character access or moving a cursor orhighlight bar on the TV screen to access desired programs by simplypressing a single button, rather than recalling from memory and pressingthe actual two or more digit numeric number assigned to a selection.Thus, with the press of a single button, the subscriber can advance fromone menu to the next. In this fashion, the subscriber can sequence themenus and select a program from any given menu. The programs are groupedby category so that similar program offerings are found on the samemenu.

2. Major System Components

In its most basic form, the system uses a program delivery system 200 inconjunction with a conventional concatenated cable television system210. The program delivery system 200 generally includes (i) at least oneoperations center 202, where program packaging and control informationare created and then assembled in the form of digital data, (ii) adigital compression system, where the digital data is compressed,combined/multiplexed, encoded, and mapped into digital signals forsatellite transmission to the cable headend 208, and (iii) a set ofin-home decompressors. The program delivery system 200 transports thedigital signals to the cable headend 208 where the signals aretransmitted through a concatenated cable television system 210. Withinthe cable headend 208, the received signals may be decoded,demultiplexed, managed by a local central distribution and switchingmechanism, combined and then transmitted to the set top terminal 220located in each subscriber's home over the cable system 210. Althoughconcatenated cable systems 210 are the most prevalent transmission mediato the home, telephone lines, cellular networks, fiberoptics, PersonalCommunication Networks and similar technology for transmitting to thehome can be used interchangeably with this program delivery system 200.

The delivery system 200 has a reception region 207 with an in-homedecompression capability. This capability is performed by a decompressorhoused within a set top terminal 220 in each subscriber's home. Thedecompressor remains transparent from the subscriber's point of view andallows any of the compressed signals to be demultiplexed andindividually extracted from the composite data stream and thenindividually decompressed upon selection by the subscriber. Thedecompressed video signals are converted into analog signals fortelevision display. Such analog signals include NTSC formatted signalsfor use by a standard television. Control signals are likewise extractedand decompressed and then either executed immediately or placed in localstorage such as a RAM. Multiple sets of decompression hardware may beused to decompress video and control signals. The set top terminal 220may then overlay or combine different signals to form the desireddisplay on the subscriber's television. Graphics on video orpicture-on-picture are examples of such a display.

Although a single digital compression standard (e.g., MPEG) may be usedfor both the program delivery system 200 and the concatenated cablesystem 210, the compression technique used may differ between the twosystems. When the compression standards differ between the two media,the signals received by the cable headend 208 must be decompressedbefore transmission from the headend 208 to the set top terminals 220.Subsequently, the cable headend 208 must recompress and transmit thesignals to the set top terminal 220, which would then decompress thesignals using a specific decompression algorithm.

The video signals and program control signals received by the set topterminal 220 correspond to specific television programs and menuselections that each subscriber may access through a subscriberinterface. The subscriber interface is a device with buttons located onthe set top terminal 220 or on a portable remote control 900. In thepreferred system embodiment, the subscriber interface is a combinedalpha-character, numeric and iconic remote control device 900, whichprovides direct or menu-driven program access. The preferred subscriberinterface also contains cursor movement and go buttons as well as alpha,numeric and iconic buttons. This subscriber interface and menuarrangement enables the subscriber to sequence through menus by choosingfrom among several menu options that are displayed on the televisionscreen. In addition, a user may bypass several menu screens andimmediately choose a program by selecting the appropriatealpha-character, numeric or iconic combinations on the subscriberinterface. In the preferred embodiment, the set top terminal 220generates the menus that are displayed on the television by creatingarrays of particular menu templates, and the set top terminal 220displays a specific menu or submenu option for each available videosignal.

3. Operations Center and Digital Compression System

The operations center 202 performs two primary services, packagingtelevision programs and generating the program control informationsignal. At the operations center 202, television programs are receivedfrom external program sources in both analog and digital form. FIG. 2shows an embodiment of the operations center receiving signals fromvarious external sources 212. Examples of the external program sourcesare sporting events, children's programs, specialty channels, news orany other program source that can provide audio or visual signals. Oncethe programs are received from the external program sources, theoperations center 202 digitizes (and preferably compresses) any programsignals received in analog form. The operations center 202 may alsomaintain an internal storage of programs. The internally stored programsmay be in analog or digital form and stored on permanent or volatilememory sources, including magnetic tape or RAM. Subsequent to receivingprogramming, the operations center 202 packages the programs into thegroups and categories which provide the optimal marketing of theprograms to subscribers. For example, the operations center 202 maypackage the same programs into different categories and menus forweekday, prime-time viewing and Saturday afternoon viewing. Also, theoperations center 202 packages the television programs in a manner thatenables both the various menus to easily represent the programs and thesubscribers to easily access the programs through the menus.

The packaging of the digital signals is typically performed at theoperations center 202 by computer assisted packaging equipment (CAP).The CAP system normally includes at least one computer monitor,keyboard, mouse, and standard video editing equipment. A programmerpackages the signals by entering certain information into the CAP. Thisinformation includes the date, time slot, and program category of thevarious programs. The programmer and the CAP utilize demographic dataand ratings in performing the packaging tasks. After the programmerselects the various programs from a pool of available programs andinputs the requisite information, the programmer, with assistance fromthe CAP, can select the price and allocate transponder space for thevarious programs. After the process is complete, the CAP displays draftmenus or program schedules that correspond to the entries of theprogrammer. The CAP may also graphically display allocation oftransponder space. The programmer may edit the menus and transponderallocation several times until satisfied with the programming schedule.During the editing, the programmer may direct the exact location of anyprogram name on a menu with simple commands to the CAP.

The packaging process also accounts for any groupings by satellitetransponder which are necessary. The operations center 202 may senddifferent groups of programs to different cable headends 208 and/or settop terminals 220. One way the operations center 202 may accomplish thistask is to send different program packages to each transponder. Eachtransponder, or set of transponders, then relays a specific programpackage to specific cable headends 208 and/or set top terminals 220. Theallocation of transponder space is an important task performed by theoperations center 202.

The operations center 202 may also “insert” directions for filling localavailable program time in the packaged signal to enable local cable andtelevision companies to fill the program time with local advertisingand/or local programming. Consequently, the local cable headends 208 arenot constrained to show only programs transmitted from the operationscenter 202. New set top converters will incorporate both digital andanalog channels. Therefore, the cable headend 208 may combine analogsignals with the digital signals prior to transmitting the programsignals to the set top terminals 220.

After the CAP packages the programs, it creates a program controlinformation signal to be delivered with the program package to the cableheadend 208 and/or set top terminal 220. The program control informationsignal contains a description of the contents of the program package,commands to be sent to the cable headend 208 and/or set top terminal220, and other information relevant to the signal transmission.

In addition to packaging the signal, the operations center 202 employsdigital compression techniques to increase existing satellitetransponder capacity by at least a 4:1 ratio, resulting in a four-foldincrease in program delivery capability. A number of digital compressionalgorithms currently exist which can achieve the resultant increase incapacity and improved signal quality desired for the system. Thealgorithms generally use one or more of three basic digital compressiontechniques: (1) within-frame (intraframe) compression, (2)frame-to-frame (interframe) compression, and (3) within carriercompression. Specifically, in the preferred embodiment, the MPEG 2compression method is used. After digital compression, the signals arecombined (multiplexed) and encoded. The combined signal is subsequentlytransmitted to various uplink sites 204.

There may be a single uplink site 204 or multiple uplink sites(represented by 204′, shown in phantom in FIG. 1) for each operationcenter 202. The uplink sites 204 may either be located in the samegeographical place or may be located remotely from the operations center202. Once the composite signal is transmitted to the uplink sites 204,the signal may be multiplexed with other signals, modulated, upconvertedand amplified for transmission over satellite. Multiple cable headends208 may receive such transmissions.

In addition to multiple uplinks, the delivery system 200 may alsocontain multiple operations centers. The preferred method for usingmultiple operations centers is to designate one of the operationscenters as a master operations center and to designate the remainingoperations centers as slave operations centers. In this configuration,the master operations center coordinates various functions among theslave operations centers such as synchronization of simultaneoustransmissions and distributes the operations workload efficiently.

4. Cable Headend

After the operations center 202 has compressed and encoded the programsignals and transmitted the signals to the satellite, the cable headend208 receives and further processes the signals before they are relayedto each set top terminal 220. Each cable headend site is generallyequipped with multiple satellite receiver dishes. Each dish is capableof handling multiple transponder signals from a single satellite andsometimes from multiple satellites.

With reference to FIG. 3, as an intermediary between the set topterminals 220 and the operations center 202 and master control uplinksite 211 (or other remote site), the cable headend 208 performs twoprimary functions. First, the cable headend 208 acts as a distributioncenter, or signal processor, by relaying the program signal to the settop terminal 220 in each subscriber's home. In addition, the cableheadend 208 acts as a network controller 214 by receiving informationfrom each set top terminal 220 and passing such information on to aninformation gathering site such as the operations center 202.

FIG. 3 shows an embodiment where the cable headend 208 and thesubscriber's home are linked by certain communications media 216. Inthis particular embodiment, analog signals, digitally compressedsignals, other digital signals and up-stream/interactivity signals aresent and received over the media 216. The cable headend 208 providessuch signaling capabilities in its dual roles as a signal processor 209and network controller 214.

As a signal processor 209, the cable headend 208 prepares the programsignals that are received by the cable headend 208 for transmission toeach set top terminal 220. In the preferred system, the signal processor209 re-routes or demultiplexes and recombines the signals and digitalinformation received from the operations center 202 and allocatesdifferent portions of the signal to different frequency ranges. Cableheadends 208 which offer different subscribers different programofferings may allocate the program signals from the operations center202 in various manners to accommodate different viewers. The signalprocessor 209 may also incorporate local programming and/or localadvertisements into the program signal and forward the revised signal tothe set top terminals 220. To accommodate this local programmingavailability, the signal processor 209 must combine the local signal indigital or analog form with the operations center program signals. Ifthe local cable system uses a compression standard that is differentthan the one used by the operations center 202, the signal processor 209must also decompress and recompress incoming signals so they may beproperly formatted for transmission to the set top terminals 220. Thisprocess becomes less important as standards develop (i.e., MPEG 2). Inaddition, the signal processor 209 performs any necessary signaldecryption and/or encryption.

As a network controller 214, the cable headend 208 performs the systemcontrol functions for the system. The primary function of the networkcontroller 214 is to manage the configuration of the set top terminals220 and process signals received from the set top terminals 220. In thepreferred embodiment, the network controller 214 monitors, among otherthings, automatic poll-back responses from the set top terminals 220remotely located at each subscribers' home. The polling and automaticreport-back cycle occurs frequently enough to allow the networkcontroller 214 to maintain accurate account and billing information aswell as monitor authorized channel access. In the simplest embodiment,information to be sent to the network controller 214 will be stored inRAM within each subscriber's set top terminal 220 and will be retrievedonly upon polling by the network controller 214. Retrieval may, forexample, occur on a daily, weekly or monthly basis. The networkcontroller 214 allows the system to maintain complete information on allprograms watched using a particular set top terminal 220.

The network controller 214 is also able to respond to the immediateneeds of a set top terminal 220 by modifying a program controlinformation signal received from the operations center 202. Therefore,the network controller 214 enables the delivery system to adapt to thespecific requirements of individual set top terminals 220 when therequirements cannot be provided to the operations center 202 in advance.In other words, the network controller 214 is able to perform “on thefly programming” changes. With this capability, the network controller214 can handle sophisticated local programming needs such as, forexample, interactive television services, split screen video, andselection of different foreign languages for the same video. Inaddition, the network controller 214 controls and monitors allcompressors and decompressors in the system.

The delivery system 200 and digital compression of the preferredembodiment provides a one-way path from the operations center 202 to thecable headend 208. Status and billing information is sent from the settop terminal 220 to the network controller 214 at the cable headend 208and not directly to the operations center 202. Thus, program monitoringand selection control will take place only at the cable headend 208 bythe local cable company and its decentralized network controllers 214(i.e., decentralized relative to the operations center 202, which iscentral to the program delivery system 200). The local cable companywill in turn be in communication with the operations center 202 or aregional control center (not shown) which accumulates return data fromthe set top terminal 220 for statistical or billing purposes. Inalternative system embodiments, the operations center 202 and thestatistical and billing sites are collocated. Further, telephone lineswith modems are used to transfer information from the set top terminal220 to the statistical and billing sites.

5. Set Top Terminal

The set top terminal 220 is the portion of the delivery system 200 thatresides in the home of a subscriber. The set top terminal 220 is usuallylocated above or below the subscriber's television, but it may be placedanywhere in or near the subscriber's home as long as it is within therange of the subscriber's remote control device 900. In some aspects,the set top terminal 220 may resemble converter boxes already used bymany cable systems. For instance, each set top terminal 220 may includea variety of error detection, decryption, and coding techniques such asanti-taping encoding. However, it will become apparent from thediscussion below that the set top terminal 220 is able to perform manyfunctions that an ordinary converter box cannot perform.

The set top terminal 220 has a plurality of input and output ports toenable it to communicate with other local and remote devices. The settop terminal 220 has an input port that receives information from thecable headend 208. In addition, the unit has at least two output portswhich provide communications from the set top terminal 220 to atelevision and a VCR Certain menu selections may cause the set topterminal 220 to send control signals directly to the VCR toautomatically program or operate the VCR. Also, the set top terminal 220contains a phone Jack which can be used for maintenance, troubleshooting, reprogramming and additional customer features. The set topterminal 220 may also contain stereo/audio output terminals and asatellite dish input port.

Functionally, the set top terminal 220 is the last component in thedelivery system chain. The set top terminal 220 receives compressedprogram and control signals from the cable headend 208 (or, in somecases, directly from the operations center 202). After the set topterminal 220 receives the individually compressed program and controlsignals, the signals are demultiplexed, decompressed, converted toanalog signals (if necessary) and either placed in local storage (fromwhich the menu template may be created), executed immediately, or sentdirectly to the television screen.

After processing certain signals received from the cable headend 208,the set top terminal 220 is able to store menu templates for creatingmenus that are displayed on a subscriber's television by using an arrayof menu templates. Before a menu can be constructed, menu templates mustbe created and sent to the set top terminal 220 for storage. Amicroprocessor uses the control signals received from the operationscenter 202 or cable headend 208 to generate the menu templates forstorage. Each menu template may be stored in volatile memory in the settop terminal 220. When the set top terminal receives templateinformation it demultiplexes the program control signals received fromthe cable headend 208 into four primary parts: video, graphics, programlogic and text. Each menu template represents a different portion of awhole menu, such as a menu background, television logo, cursor highlightoverlay, or other miscellaneous components needed to build a menu. Themenu templates may be deleted or altered using control signals receivedfrom the operations center 202 or cable headend 208.

Once the menu templates have been stored in memory, the set top terminal220 can generate the appropriate menus. In the preferred embodiment, thebasic menu format information is stored in memory located within the settop terminal 220 so that the microprocessor may locally access theinformation from the set top terminal instead of from an incomingsignal. The microprocessor next generates the appropriate menus from themenu templates and the other menu information stored in memory. The settop terminal 220 then displays specific menus on the subscriber'stelevision screen that correspond to the inputs the subscriber selects.

If the subscriber selects a specific program from a menu, the set topterminal 220 determines on which channel the program is being shown,demultiplexes and extracts the single channel transmitted from the cableheadend 208. The set top terminal 220 then decompresses the channel and,if necessary, converts the program signal to an analog NTSC signal toenable the subscriber to view the selected program. The set top terminal220 can be equipped to decompress more than one program signal, but thiswould unnecessarily add to the cost of the unit since a subscriber willgenerally only view one program at a time. However, two or threedecompressors may be desirable to provide picture-on-picture capability,control signal decompression, enhanced channel switching or likefeatures.

In addition to menu information, the set top terminal 220 may also storetext transmitted from the cable headend 208 or the operations center202. The text may inform the subscriber about upcoming events, billingand account status, new subscriptions, or other relevant information.The text will be stored in an appropriate memory location depending onthe frequency and the duration of the use of the textual message.

Also, optional upgrades are available to enhance the performance of asubscriber's set top terminal 220. These upgrades may consist of acartridge or computer card (not shown) that is inserted into anexpansion slot in the set top terminal 220 or may consist of a featureoffered by the cable headend 208 or operations center 202 to which theuser may subscribe. Available upgrades may include on line data baseservices, interactive multi-media services, access to digital radiochannels, and other services.

In the simplest embodiment, available converter boxes such as thosemanufactured by General Instruments or Scientific Atlanta, may bemodified and upgraded to perform the functions of a set top terminal220. The preferred upgrade is a circuit card with a microprocessor whichis electronically connected to or inserted into the converter box.

6. Remote Control Device

The primary conduit for communication between the subscriber and the settop terminal 220 is through the subscriber interface, preferably aremote control device 900. Through this interface, the subscriber mayselect desired programming through the system's menu-driven scheme or bydirectly accessing a specific channel by entering the actual channelnumber. Using the interface, the subscriber can navigate through aseries of informative program selection menus. By using menu-driven,iconic or alpha-character access, the subscriber can access desiredprograms by simply pressing a single button rather than recalling frommemory and pressing the actual channel number to make a selection. Thesubscriber can access regular broadcast and basic cable televisionstations by using either the numeric keys on the remote control 900(pressing the corresponding channel number), or one of the menu iconselection options.

In addition to enabling the subscriber to easily interact with the cablesystem 200, the physical characteristics of the subscriber interface 900should also add to the user friendliness of the system. The remotecontrol 900 should easily fit in the palm of the user's hand. Thebuttons of the preferred remote control 900 contain pictorial symbolsthat are easily identifiable by the subscriber. Also, buttons thatperform similar functions may be color coordinated and consist ofdistinguishing textures to increase the user friendliness of the system.

7. Menu-Driven Program Selection

The menu-driven scheme provides the subscriber with one-step access toall major menus, ranging from hit movies to sport specials to specialtyprograms. From any of the major menus, the subscriber can in turn accesssubmenus and minor menus by cursor or alpha-character access.

There are two different types of menus utilized by the preferredembodiment, the Program Selection menus and the During Program menus.The first series of menus, Program Selection menus, consists of anIntroductory, a Home, Major menus, and Submenus. The second series ofmenus, During Program menus, consists of two primary types, Hidden menusand the Program Overlay menus.

Immediately after the subscriber turns on the set top terminal 220, theIntroductory menu welcomes the subscriber to the system. TheIntroductory menu may display important announcements from the localcable franchise, advertisements from the cable provider, or other typesof messages. In addition, the Introductory menu can inform thesubscriber if the cable headend 208 has sent a personal message to thesubscriber's particular set top terminal 220.

After the Introductory menu has been displayed the subscriber mayadvance to the next level of menus, namely the Home menu. In thepreferred embodiment, after a certain period of time, the cable systemwill advance the subscriber by default to the Home menu. From the Homemenu, the subscriber is able to access all of the programming options.The subscriber may either select a program directly by entering theappropriate channel number from the remote control 900, or thesubscriber may sequence through incremental levels of menu optionsstarting from the Home menu. The Home menu lists categories thatcorrespond to the first level of menus called Major menus.

If the subscriber chooses to sequence through subsequent menus, thesubscriber will be forwarded to the Major menu that corresponds to thechosen category from the Home menu. The Major menus further refine asubscriber's search and help guide the subscriber to the selection ofhis choice.

From the Major menus, the subscriber may access several submenus. Fromeach submenu, the subscriber may access other submenus until thesubscriber finds a desired television program. Similar to the Majormenu, each successive level of Submenus further refines the subscriber'ssearch. The system also enables the subscriber to skip certain menus orsubmenus and directly access a specific menu or television program byentering the appropriate commands on the remote control 900.

The During program menus (including Hidden Menus and Program OverlayMenus) are displayed by the set top terminal 220 only after thesubscriber has selected a television program. In order to avoiddisturbing the subscriber, the set top terminal 220 does not display theHidden Menus until the subscriber selects the appropriate option todisplay a Hidden Menu. The Hidden Menus contain options that arerelevant to the program selected by the viewer. For example, a HiddenMenu may contain options that enable a subscriber to enter aninteractive mode or escape from the selected program.

Program Overlay Menus are similar to Hidden Menus because they occurduring a program and are related to the program being viewed. However,the Program Overlay Menus are displayed concurrently with the programselected by the subscriber. Most Program Overlay Menus are small enoughon the screen to allow the subscriber to continue viewing the selectedprogram comfortably.

B. Operations Center with Computer Assisted Packaging System

FIG. 4 broadly shows the configuration for the computer assistedpackaging system (CAP) 260 of the Operations Center 202. The primarycomponents of the CAP 260 consist of multiple packager workstations 262,a central processing unit 264, video/audio editing equipment 266, andone or more databases 268 and 269. Additional remotely locateddatabases, such as local video storage database 267, and buffers 271 andcontrollers 272 for external program feeds make up the peripherals ofthe CAP system 260.

The heart of the CAP 260 is a central processing unit 264 whichcommunicates with all the component parts of the CAP 260. The centralprocessing unit 264 can be a powerful PC, a mini-computer, a mainframeor a combination of computing equipment running in parallel. The centralprocessing unit 264 includes all the necessary interconnections tocontrol peripheral equipment such as the external video controls 272.The central processing unit 264 has sufficient memory 274 to store theprogram instructions of the subroutines which operate the CAP 260.

The CAP 260 receives data from one or more databases, such as theOperations Center Database 268 and the Cable Franchise InformationDatabase 269 shown in FIG. 4. In addition, separate databases aremaintained of viewer information, such as demographics and programsviewed. The CAP 260 can control the reception of external sources byenabling and disenabling the external video controls 272. The externalvideo controls 272 include buffers to delay as necessary externalprograms received by the Operations Center 202.

The functions of the video/audio equipment 266 include digitizing analogprograms, digitizing and compressing analog programs (in a single step,e.g., MPEG), and compressing digital program signals as requested by thecentral processing unit 264.

The CAP 260 receives video and audio from two sources: internally from alocal video storage 267 and externally from external sources throughexternal video controls 272. When necessary, video is manipulated,formatted and/or digitized using video/audio equipment 266 which iscontrolled by CAP 264.

Referring back to FIG. 2, an overview of an operating cable televisionmenu driven program delivery system 200 highlighting various externalprogramming signal sources 212 is depicted. The Operations Center 202 isshown receiving external programming signals which correspond toparticular programming categories that are available for a subscriber'sviewing. These external signals may be in analog or digital form and maybe received via landline, microwave transmission, or satellite. Some ofthese external signals may be transmitted from the program source 212 tothe Operations Center 202 in compressed digital format or othernonstandard digital formats. These external signals are received andpackaged with programming that is stored at the Operations Center 202.Examples of external program sources 212 shown in FIG. 2 are: Sportingevents, children's programs, documentaries, high definition TV sources,specialty channels, interactive services, weather, news, and othernonfiction or entertainment. Any source that can provide either audio orvideo or both may be utilized to provide programming to the OperationsCenter 202.

In order to achieve the required throughput of video and audioinformation for the system, digital compression techniques are employed.A television signal is first digitized. The object of digitization istwo-fold: First, in the case of an analog signal, like a televisionpicture, digitization allows the signal to be converted from a waveforminto a digital binary format. Secondly, through the use of digitalcompression techniques, standard digital formats are designed to havethe resulting pictures or video stills take up less space on theirrespective storage mediums. Essentially, as described below, a standarddigital format will define the method of compression used.

There are three basic digital compression techniques: within-frame(intraframe), frame-to-frame (interframe), and within-carrier.Intraframe compression processes each frame in a television picture tocontain fewer visual details and, therefore, the picture contains fewerdigital bits. Interframe compression transmits only changes betweenframes, thus omitting elements repeated in successive frames.Within-carrier compression allows the compression ratio to dynamicallyvary depending upon the amount of changes between frames. If a largenumber of changes occur between frames, the compression ratio dropsfrom, for example, sixteen-to-one to eight-to-one. If action is intense,the compression ratio may dip to four to one.

Several standard digital formats representing both digitizing standardsand compression standards have been developed. For example, JPEG (jointphotographic experts group) is a standard for single picturedigitization. Motion picture digitization may be represented bystandards such as MPEG or MPEG 2 (motion picture engineering groupspecifications). Other proprietary standards have been developed inaddition to these. The preferred embodiment uses the MPEG-2 standard ofcoding and those of ordinary skill in the art are presumed to befamiliar with the MPEG-2 standard. The MPEG-2 Systems Working DraftProposal from the Systems Committee of the International OrganizationFor Standardization, document ISO/IE JT1/SC29/WG11“N0531” MPEG93 datedSep. 10, 1993, is hereby incorporated by reference. Although MPEG andMPEG2 for motion pictures are preferred in the present invention, anyreliable digital format with compression may be used with the presentinvention.

Various hybrids of the above compression techniques have been developedby several companies including AT&T, Compression Labs, Inc., GeneralInstrument, Scientific-Atlanta, Phillips, and Zenith. As is known bythose skilled in the art, any of the compression techniques developed bythese companies, and other known techniques, may be used with thepresent invention.

With reference to FIG. 4, the human intervention in this system isconducted by a programmer or program packager operating from the one ormore work stations 262 connected to the system. These work stations 262are preferably intelligent work stations with large CRT screens. In thepreferred embodiment, a suitable keyboard, mouse and color monitor areused with the workstation. From these work stations, the packager cancreate program lineups, prioritize programs, initiate dynamic menuallocation, initiate dynamic bandwidth allocation, design menus, placeprogram names and descriptions onto menus, create menus with still andlive video, move text on menus, change the colors of objects on menusand perform various other tasks for the program delivery system 200.

Almost any Operations Center 202 function that normally requires humanintervention can be conducted at the packager workstation 262. Althoughdata entry for the databases can be performed manually at theworkstations 262, it is preferred that the data entry be completedthrough electronic transfers of information. Alternatively, the data canbe loaded from customary portable storage media such as magnetic disksor tape.

An integral part of the Computer Assisting Packaging system is theretrieval of viewer data, and the assimilation of that data into theprogram packaging method (especially the menu configuration) asdiscussed in reference to FIG. 8 MII 402. This involves two main steps,first, retrieval of raw data from the set top terminals, and thenfiltering and presenting that data. Each headend 208 compiles the viewerdata, and then sends it verbatim to the Operations Center 202. This rawdata is necessary because different responsibilities of the OperationsCenter 202 require different parts of the raw information. Also a recordmust be kept of overall data. Once the data is assembled at theOperations Center 202, the data is filtered for each application.

The raw data gathered includes but is not limited to:

What programs a viewer purchased and when it was purchased

What channel a specific viewer watched and for how long.

This information can then be used to calculate the following:

How many viewers watched a particular program.

Peak viewing times for different categories of shows.

Buy rates for particular menu positions.

Menu creation, both automatically and manually, is one of the major CAPfunctions that involves the incorporation of the raw data. An automatedsoftware procedure (such as the EIS) analyzes the data and, usingcertain heuristics, creates the menus.

One heuristic, for example, is that when a show is not orderedfrequently, it is moved closer to the top of the menu for greatervisibility. The filtering of the data allows it to be sorted and indexedfor display to the user. The program data can be filtered into a newdatabase containing program names and indexed by the number of timeseach program was purchased. The data can also be indexed by buy timesand program categories.

Certain metrics are established to help in evaluating the data. Usingthe EIS or similar software, sales by menu placement, cost, category andlifespan can be pulled up for viewing in graphic presentation. Thegraphic presentation, in the form of line or bar graphs, help thepackager recognize any trends in the data. For example, the first movieon a movie menu might not have sold as well as a second movie listed. Achart can be pulled up to reveal that the first movie has been at thetop of the menu for two weeks and buy rates are naturally falling off.Steps can then be taken to move items in the menus to correct this,though many of these steps are automated in the menu creation system.Suggested changes can be displayed to help the user in this task.

The automated procedures create menus that are distinct between headends208 because of demographic differences in the viewing audience. To helpwith this, a separate database of viewer demographics exists and isfrequently updated. The headends 208 are able to alter the menupositions in order to further tailor the presentation, or to add localshows. Any changes to the menus are sent back to the Operations Center202 at the same time as the viewer data, in order to prevent erroneousdata analysis. Menu changes at the cable headend are described in detailin co-pending patent application Ser. No. 08/160,280, filed Dec. 2,1993, entitled Network Controller for a Cable Television System, filedby the same assignee.

Another use for the indexed data is creation of marketing reports.Programming changes are helped by accurate information on viewerpreference. Also viewer purchasing trends, and regional interests can betracked.

In the preferred embodiment, an Executive Information System (EIS) isused to give high level access to both “buy” (what the customerpurchases) and “access” (when the product was viewed, how often andduration) data. The EIS represents information in both a graphical andsummary report format. “Drill down” functions in the EIS help thepackager derive the appropriate product (product refers to programs,events or services) mix.

The purpose of the EIS is to provide an on-line software tool that willallow for real-time evaluation of current product positioning. Thedesign of the system consists of user friendly icons to guide the userthrough available functions. The functionality in the system providesgeneral information on current programming sales status. By workingthrough the tiers in the system, the user has access to more specificinformation. The system is designed to shield the user from a longlearning curve and information overload.

The graphical tools allow for analysis of current data through the useof multiple graph types such as line graphs, bar and pie charts. Thesetools will allow the user to manipulate independent variables such astime (hour, day of the week, week, month), demographic information,program category information (genre, property, events), headendinformation and pricing information for determining the appropriateprogramming mix within the allotted time slots.

The system also allows the packager to derive expected monetary returnsthrough program line-ups by integrating outside industry databases. Forinstance, the system could be used to determine expected returns from aparticular program by correlating buy information from the existingprograms in the line up with a viewer ratings service database todetermine the outcome of programs within a particular genre not in thecurrent line up.

Report tools within the EIS aggregate buy access at the highest level.Due to the volume of available information statistical analysis methodsare used for deriving marketing intelligence within the EIS.

A yield management tool is incorporated within the EIS. The yieldmanagement tool encompasses operations research techniques, statisticalmethods and neural net technology to decide program mix as it pertainsto program substitutes, program complements, time slice positioning,repetitions and menu positioning.

This system is automated to the extent of providing viable alternativeas to the proposed product mix. The system encompasses a Monte Carlosimulation for developing alternative product mix scenarios. The systemfeeds from both internal data and external industry data sources toprovide expected revenue projections for the different scenarios. Othersoftware subroutines of the CAP will automatically call upon the EIS toassist the program in important decision making, such as menuconfiguration and transponder allocation. Human interaction is requiredto change marketing parameters for fine tuning the desired productscheduling.

Although the packaging of the program information and programs,including the creation of program control information, program lineupand menu designing configuration, is conducted at the CAP 260, all otherfunctions of the Operations Center 202 can be controlled by a secondseparate processing unit (shown in FIG. 5 at 270). This secondprocessing unit 270 is the Delivery Control Processing Unit 270, and canperform the tasks of incorporating the program control informationsignal from the CAP 260, coordinating the receipt and combining ofexternal program video/audio and internal video/audio and combining thesignals as necessary for transmission. This distribution of functionsamong the CAP 260 and Delivery Control Processing Unit 270 allows forgreater speed and ease of use.

FIG. 5 shows a more detailed diagram of the CAP 260 and the DeliveryControl Processor Unit 270. Once external and stored digital and analogsources have been converted into a standard digital format 274, they areinput into standard digital multiplex equipment 273 (of the typemanufactured by Scientific Atlanta, General Instruments, and others).Additionally, the Program Control Information Signal 276 is input intothe digital multiplex equipment 273. These inputs 274, 276 aremultiplexed appropriately under the control of the Delivery ControlProcessor Unit 270 as commanded by the CPU 264. The Delivery ControlProcessor Unit 270 is also responsible for the generation of the ProgramControl Information Signal 276 based on information received from theCPU 264. The Delivery Control Processor Unit 270 allows for theoff-loading of real-time and near real-time tasks from the CPU 264. TheCPU 264, as described earlier, processes information within its databaseand provides user access to the CAP 260 via multiple user workstations262. The high-speed digital output 278 from the digital multiplexequipment 273 is then sent on to the compression (if necessary),multiplexing, modulation and amplification hardware, represented at 279.

C. The Program Control Information Signal

The following table, TABLE A, is an example of some information that canbe sent in the program control information signal to the set topterminals 220. The program control information signal generated by theOperations Center 202 provides data on the scheduling and description ofprograms via the network controller 214 or, in an alternateconfiguration, directly to the set top terminal 220 for display to thesubscriber.

In the preferred embodiment, the program control information signal 276is stored and modified by the network controller 214 and sent to the settop terminal 220 in the form of a set top terminal control informationstream (STTCIS). This configuration accommodates differences inindividual cable systems and possible differences in set top converteror terminal devices. The set top terminal 220 of the present inventionintegrates either the program control signal 276 or the STTCIS, togetherwith data stored in the memory of the set top terminal 220, to generateon-screen menu displays for assisting the subscriber in choosingprograms for viewing. throughout the description the term “programcontrol information” is being used to indicate control informationcoming from the cable headend 208 to the set top terminal 220, whetherit is sent directly from the Operations Center 202, processed by thenetwork controller 214, and then forwarded to the set top terminal asSTTCIS, or transmitted over telephone lines.)

With further reference to TABLE A below, the types of information thatcan be sent via the program control signal include: number of programcategories, names of program categories, what channels are assigned to aspecific category (such as specialty channels), names of channels, namesof programs on each channel, program start times, length of programs,description of programs, menu assignment for each program, pricing,whether there is a sample video clip for advertisement for the program,and any other program, menu or product information.

The goal of the menu driven program selection system of the presentinvention, described in greater detail in a co-pending U.S. Patentapplication entitled SET TOP TERMINAL FOR CABLE TELEVISION DELIVERYSYSTEM, Ser. No. 08/160,193, filed Dec. 2, 1993, owned by the assigneeof the present invention and incorporated herein by reference, is toallow the subscriber to choose a program by touring through a series ofmenus utilizing a remote control 900 for cursor movement. The finalchoice in the series of menus will identify one particular channel andone time for activation of that channel. Armed with a channel andactivation time the set top terminal 220 can display the selectedprogram on the television for the viewer. To achieve this goal, anintelligent alpha-numeric code is assigned to each program. Thisalpha-numeric code identifies the category of the program, the menu inwhich the program should be displayed, its transmission time(s), and theposition on the menu that the program should be displayed. In apreferred embodiment, the program control information, including menucodes, is sent continuously from the Operations Center 202 to thenetwork controller 214, and ultimately to the set top terminal 220. Forexample, four hours worth of programming information can be sent via theprogram control information signal continuously in the format shown inTABLE A.

TABLE A *Program *Program *Menu *Descri- name length code ption *Video12 PM 1 Cheers .5 E24 C N 2 Terminator 2.0 A33 Tx S 3 PrimeTime 1.0 D14N N 4 Football .5 B24 S N Special 12:30 PM 1 Simpsons .5 E14 & C13 C S 4Football 3.0 B13 S N Game

TABLE A shows the basic information that is needed by the set topterminal 220. The program descriptions shown are coded abbreviations.For example, C stands for comedy, N for news, S for sports, A forcartoons, and TX for text. If there is a textual description for aprogram, such as a movie, the description may be given following thatprogram's coded description or may be communicated following the fourhours of programming information. As is shown in the coded listing,program descriptions for programs greater than a half hour in lengthneed not be repeated (each half hour). The video description codeinforms the set top terminal 220 whether there is still or live videoavailable to advertise the program.

For example, a sporting program may be assigned a code ofB35-010194-1600-3.25-Michigan St. vs. USC. The letter B would assign theprogram to category B, sports. The second alpha-numeric character number3 would assign the program to the third menu of the sports category. Thethird character of the code, number 5, assigns the program to the fifthprogram slot on the third menu. The next six characters, 1/01/94,represent the date. The following four characters, 1600 represent thestart time which is followed by the length of the program and theprogram name. This entry represents a sports show, a college footballgame, which will be aired at 4:00 PM on New Years day 1994.

In the 12:30 Channel 1 entry of TABLE A, two menu codes are shown. Byallowing two menu codes, programs that may fit under two differentcategory descriptions may be shown in both menus to the subscriber. Withthis minimal amount of information being communicated to the set topterminal 220 on a regular basis, the terminal is able to determine theproper menu location for each program and the proper time and channel toactivate for the subscriber after his menu selection. In the preferredembodiment, the menu codes are generated at the Operations Center 202.

Table B shows an example Events Table that may be downloaded to a settop terminal 220 using the Event Data file which contains informationabout events and pricing. As shown in the table, the three columns ofthe Events Table identify the field number, the field itself and thetype of information downloaded in the Event Data file. The first columncontains the field numbers 1 through 11. The middle column contains thecorresponding field parameters, including the event type, event ID,global channel ID, price, start time, end time, start date, end date, P-icon, name and description. The third column contains correspondingfield type information. As shown in this field type informationtypically consists of an unsigned integer; hours, minutes and seconds;months, day and year; and ASCII character identifier.

TABLE B Field # Field Type 1 Event Type Unsigned Int 1 = YCTV 2 =Pay-Per-View 3 = Reg. TV 2 Event ID Unsigned Int 3 Global Channel IDUnsigned Int 4 Price (in Cents) Unsigned Int 5 Start Time HH:MM:SS 6 EndTime HH:MM:SS 7 Start Date MM/DD/YY 8 End Date MM/DD/YY 9 P-Icon ASCIIZ10 Name ASCIIZ 11 Description ASCIIZ

Table C shows an example Event Data data file. In particular, Table Cshows two data streams corresponding to two event types. The first datastream identifies a YCTV event in the first field. The second fielddesignates the event ID, which is 1234 in this example. The third fieldincludes the global channel ID number two. The fourth field indicatesthe cost of 50 cents for this event. The fifth and sixth fields indicatethe respective start and end times of 3:00 a.m. to 3:00 p.m.,respectively. The seventh and eighth fields show the corresponding startand end date, designated as 8/25/93 and 8/27/93, respectively. Fieldnine indicates the P icon set to a graphics file. Finally, fields tenand eleven indicate the name and description of the event selected,which in this case is Sesame Street™ and Barney™. The second data streamin the Event.Dat example shown in Table C includes analogous informationfor Terminator IV™, which is designated in field one as a pay-per-viewevent.

TABLE C Event Data Example1′1234′2′50′03:00:00′15:00:00′08/25/93′08/27/93′pbs.pcx′Sesame Street &Barney's Sesame Street and Barney Abstract2′1234′2′50′20:00:00′22:00:00′08/25/93′08/25/93′t4.pcx′Terminator4′Terminator 4 Abstract

The program control information signal 276 and STTCIS can be formattedin a variety of ways and the on-screen menus can be produced in manydifferent ways. For instance, if the program control information signal276 carries no menu format information, the menu format for creating themenus can be fixed in ROM at the set top terminal 220. This methodallows the program control signal 276 to carry less information but hasthe least flexibility since the menu formats cannot be changed withoutphysically swapping the ROM holding the menu format information. In thepreferred embodiment, the menu format information is stored at the settop terminal 220 in temporary memory either in a RAM or EPROM. Thisconfiguration provides the desired flexibility in the menu format whilestill limiting the amount of information needed to be communicated viathe program control information signal 276. New menu format informationwould be sent via the program control information signal 276 or theSTTCIS to the set top terminals 220 each time there was a change to amenu.

In the simplest embodiment, the menus remain fixed and only the textchanges. Thus, the program control information signal 276 can be limitedto primarily text and a text generator can be employed in the set topterminal 220. This simple embodiment keeps the cost of the set topterminal 220 low and limits the bandwidth necessary for the programcontrol information. Another simple embodiment uses a separate channelfull-time (large bandwidth) just for the menu information.

FIGS. 6a and 6 b, particularly FIG. 6a, show a data format 920 at thebit-level for one embodiment of a program information signal 276. Thisframe format consists of six fields, namely: (1) a leading flag 922 atthe beginning of the message, (2) an address field 924, (3) a subscriberregion designation 926, (4) a set top terminal identifier 928 thatincludes a polling command/response (or P/F) bit 930, (5) an informationfield 932, and (6) a trailing flag 934 at the end of the message.

The eight-bit flag sequence that appears at the beginning 922 and end927 of a frame is used to establish and maintain synchronization. Such asequence typically consists of a “01111110” bit-stream. The addressfield 924 designates a 4-bit address for a given set top terminal 220.The subscriber region designation 926 is a 4-bit field that indicatesthe geographical region in which the subscriber's set top terminal 220is housed. The set top terminal identifier 928 is a 16-bit field thatuniquely identifies each set top terminal 220 with a 15-bit designationfollowed by an appended P/F bit 930. Although field size is provided bythis example, a variety of sizes can be used with the present invention.

The P/F bit 930 is used to command a polling response 920′ (FIG. 6b)from the set top terminal 220 addressed. The polling response 920′ issubstantially similar to the from format 920, and is commonly numbered,but with a prime (′) designation appended for clarity. The frame format920 also provides a variable-length information field 932 for other datatransmissions, such as information on system updates. The frame formatends with an 8-bit flag 934 (or trailing flag) that is identical informat to the leading flag 922, as set forth above. Other frame formats,such as MPEG, for example, will be apparent to one skilled in the artand can be easily adapted for use with the system.

D. Software Subroutines

The program control information signal 276 is produced substantially bythe CAP CPU 264 and the Delivery Control Processor Unit (DCPU) 270. Anoverview of the software modules, focusing on the processing of signalsand communication between CAP CPU 264 and DCPU 270 is shown in FIG. 7.The software modules for the CAP CPU 264 and DCPU 270 include dispatcher484, processing 486 and communications 488, each of which performslike-named functions, as well as supporting database 490 access.Processing within the CAP CPU 264 is controlled by the dispatcher 484software module which may generate processing commands based on usercommand (e.g., do something now), schedule events (e.g., do something atnoon) or based on the occurrence of other events (e.g., do somethingwhen the database is updated). The dispatcher 484 sends messages to theprocessing software module 486 instructing it to process informationwithin the database 490 and generate control information for the DCPU270. For example, based on the updating of information associated with aparticular headend 208, the dispatcher 484 may command the CAP CPU 264to regenerate headend 208 parameters, perform any required databaseintegrity checking and send them to the DCPU 270. Also, in the case ofheadend 208 information processing, a filtering function (not shown) isperformed which eliminates any information that does not either directlyor indirectly relate to a given headend 208. Information transferbetween the CAP CPU 264 and the DCPU 270 is controlled by the DCPUcommunications software module 488.

Information received by the DCPU 270 from the CAP CPU 264 is processedat the DCPU processing module 496 and put into a form consistent withthe DCPU 270. Some of this information is used for DCPU control, whilemost is data to be integrated into the program control informationsignal 261. Some of this information is also used for miscellaneouscontrol 494 for such things as external multiplex equipment, sourcematerial generation hardware, transmission equipment and so on.Information destined for the program control information signal 261 maybe transmitted once or may be scheduled for periodic transmission. Thisinformation is integrated by the processing module 496 with otherinformation, both internal and external. The DCPU scheduler module 497is responsible for scheduling and regulating this data traffic. Also,the scheduler 497 may perform information filtering. For example,imbedded date/time information within the information records ofinterest can be used for filtering. External pass-through controlinformation 495 may also be incorporated into the program controlinformation signal 261 to provide external input to this digital datastream. The DCPU multiplexer 498 is responsible for multiplexingexternal pass-through control Information. Finally, a transmissionsoftware module 499 in conjunction with appropriate communicationshardware (not shown), controls the output of both the program controlinformation signal 261 and the miscellaneous control signals 494.

FIG. 8 is a high level diagram of CAP software subroutines and theirinterrelations. A Main Program (not shown) orchestrates the use of thevarious subroutines as needed to perform the CAP's tasks. The PackagerData Entry Interface (PDEI) 400, Marketing Information Interface (MII)402, and Cable Franchise Information Access (CFIA) 404 subroutinesperform the interface functions between the CAP Main Program and outsidedata or information. The remaining subroutines shown in the centercolumn of FIG. 8 perform the processing and manipulations necessary tothe functioning of the CAP 260.

The Packager Data Entry Interface (PDEI) 400 subroutine includesroutines that enable the Packager to interactively enter programselections 410, start times of programs 412, price setting 414,transponder allocation 416, and menu editing 418. The PDEI subroutine400 controls the keyboard and mouse data entry by the packager and runsin concert with the processing and editing subroutines described later.

The Marketing Information Interface (MII) 402 subroutine interfaces theprocessing and editing subroutines with marketing data. This interfaceregularly receives programs watched information from billing sites 420,cable headends 208, or set top terminals 220. In addition, othermarketing information 422 such as the demographics of viewers duringcertain time periods may be received by the MII 402. The MII 402 alsouses algorithms 424 to analyze the program watched information andmarketing data 420, 422, and provides the analyzed information to theprocessing and editing subroutines. In the preferred embodiment, anExecutive Information System (EIS) with a yield management subsystem isincluded in the MII subroutine as described above.

The Cable Franchise Information Access (CFIA) 404 subroutine receivesinformation on cable franchises, as represented at block 426, such asthe particular equipment used in a cable headend 208, the number of settop terminals 220 within a cable franchise, groupings of set topterminals 220 on concatenated cable systems 210, distribution of“high-end” cable subscribers, etc. The CFIA 404 generates a cablefranchise control signal 428 which is integrated with the programcontrol information 276 output to generate cable headend 208 specificinformation to be transmitted. The integration algorithm foraccomplishing this resides within the Generator subroutine describedherein below.

The process program line-up subroutine 430 uses information from the MII404 and PDEI 400 to develop a program line-up. Importance weightingalgorithms and best fit time algorithms are used to assign programs intime slots.

The process menu configurations subroutine 432 determines appropriatemenu formats to be used and positions programs on menu screens.Information from the MII 404 and PDEI 400 are used to determine programpositions on menus.

The menu display algorithms 434 displays menus as the menus would beseen by the viewer on a large CRT or color monitor.

The editing of menus subroutine 436 works with the menu displayalgorithm and PDEI 400 to allow the packager to edit menus on-the-flyduring viewing of the menus.

The graphical transponder allocation display 438 sends informationobtained from the CFIA 404 and PDEI 400 to create graphical displaysenabling the packager to comprehend the allocation of transponder spaceacross the entire television delivery system 200.

In a manner similar to the display and editing of menus represented atblocks 434, 436, the packager may utilize the editing transponderallocation subroutine 440 to interactively reallocate assignment oftransponder space. In the preferred embodiment, the EIS with yieldmanagement may be used by the packager to assist in decisions onallocating transponder space.

The generator subroutine 442 creates the program control informationsignal for output. The Generator subroutine receives the cable franchisecontrol signal and uses this signal to help create a custom signal foreach cable headend 208.

The Packaging Routine 448 obtains and packages the programs, along withthe program control information signal 216, for transmission to thetransponders.

With continued reference to FIGS. 7, 8 and 9, the general software flowof the operations center 202 is depicted. The flow can be broken up intomodules that apply to parts of the database to allow viewing, editing,and adding records to the database. The software also accomplishesdatabase integrity checking by restricting the user to enter only validdata, and by checking for conflicts.

FIG. 9 shows some of the software involved in the creation of programs,events and services. This creation occurs prior to or during theprocessing of the program line-up 430 shown in FIG. 8. With reference toFIG. 9, a first step is indicated generally at 461 and includesacquiring source materials for program production at the OperationsCenter 202 (e.g., tape production). Once the source materials arecollected 460, and entered into the database “D”, they can be used tocreate programs 462. These programs are made up of source ‘cuts’ fromvarious video/audio source materials. Once the programs have beengenerated and entered into the database “D”, events, collections of oneor more programs, are created 464. Each event is then schedule onto aservice 466, with the software checking for conflicts. Each service isgiven run times, and days, and checked for conflicts. Once the servicesand events have been created, the event names can be added to the menus468. The programs for the events and services may be stored at theOperations Center (as shown in FIG. 11 at 286). Processing andmanipulation of the events or records is depicted generally at 463.

The packager user interface (a portion of 463) for each of the creationmodules works substantially identically to each of the other modules tomake the interface easy to use and learn. The packager user interfacesforms a portion of the PDEI 400 shown on FIG. 8. The browse system 470is entered first and allows viewing of records, and selection ofspecific records. The database can be ‘populated’ by selection of abutton, which activates a populate screen. As represented at block 471,this allows details to be deleted, added or changed for events,programs, and sources. The browse screen also allows access to the editscreen 472, where fields in a selected record can be modified, withconflicts or errors, in scheduling for example, being checkedcontinuously, as at 473 and 474.

In use, the Operations Center 202 of the present invention performs avariety of management functions which can be broken out into fiveprimary areas: (1) cable headend 208 management, (2) program sourcemanagement, (3) broadcast program management, (4) internal programstorage and management, and (5) marketing, management and customerinformation. A relational database, such as that represented by FIG. 10,can be used to maintain the data associated with these areas.

Customer billing is not included in any of the above five areas for theOperations Center 202. Although billing can be handled by the OperationsCenter 202 (as shown in the database structure 508, 511), it ispreferred that billing is handled at a remote location throughtraditional channels and methods (such as Cable TV billing provided byTelecorp corporation). Extracts of customer purchases will be providedto the Operations Center 202. These extracts of information will beformatted and correlated with customer demographics for marketingpurposes by the Marketing Information Interface (MII) 402.

(1) Cable Headend Management

Management of the cable headend 208 includes the following activities:defining the cable headend site; profiling the viewers; determiningavailable set top equipment; defining the concatenated cable systemsconnected to the cable headend site. This information may be stored ascable franchise information within the Operations Center 202 database bythe Cable Franchise Information Access routine 404. Such information canbe compiled and maintained in a relational database (described below andshown as 328 in FIG. 11).

(2) Program Source Management

Source programs will be provided by a variety of networks. Informationfrom the contractual records to the actual program tapes should bemaintained and includes: tracking of property rights; tracking andprofiling source tapes; profiling source providers. A relationaldatabase (such as “D” shown in FIG. 9) can be used, for example, thatidentifies and correlates programs sources. Programs may be receivedfrom various rights holders, and such a database would track the personor entity that owns the rights to each program at issue. Other datacould be maintained relating to program cuts (a program cut is a portionof a program) that specifies, for example, the program from which thecut is taken. Information relating to time slot allocations, menuentries, and categories, and channel assignments are also maintained inthe relational database.

Program services represents a purchasable time slice which is occupiedby a type of programming. Each time slice has multiple time constraints.Using the purchasing of through time slices allows for greatflexibility. An infinite number of program and time slice combinationsare possible. Preferably, services are created using the software shownin FIG. 9, particularly the service creation routine 466. For a serviceto become available at a cable headend 208 site, it is mapped to thesite. At the time of mapping the program service is assigned a programchannel.

Program services are defined by the following fields:

Service ID

System generated unique ID

Description Describes the service. The description will allow thepackager to easily assign a service to a broadcast program. Type Definesthe type of service. Current service types include YCTV ™, Grid, Networkand Other. Network ID Relevant for network services. (examples: ABC,NBC, DISC ™) Broadcast Event Relevant for a YCTV ™ service. Identifiesthe current YCTV ™ broadcast event assigned to the service. PICON FileName of the picture icon (PICON) assigned to the service. This picon isdisplayed for example on the buy screen for a pay per view event.Expiration Date Expiration date of the service. Removes the service fromthe service selection list. Day Start Each service is a series of dayswithin a week. This represents the starting day. (example: Monday) DayStop Represents the last day in the interval. Time Start Within a day,the service has a time period. This field represents the start of theperiod. Time Stop Represents the end of the time period. Required TapeIf stored tapes are required, the number of tapes required by theservice.

(3) Broadcast Program Management

Broadcast program management is one focal point of the data managementsystem. The issues of product, price, promotion and packaging areaddressed at this level. Decisions in these areas will affect the actualprogramming that will be shown to the viewers. Information ondescription of the content of each program event, program scheduling,broadcast program pricing, TV/set top information flow and informationon how broadcast programs will be mapped to viewer channels should beincluded in the database. Preferably, the EIS system described belowwill access this data and assist in the Broadcast Program Management.

(4) Internal Program Management

Information on internally stored programs at the Operations Center 202should also be maintained. This will allow the Operations Center 202 toassemble electronically stored programs, CD stored programs and programtapes, and ensure the quality of programs and location of programs.

(5) Marketing And Customer Information

Last, and important, marketing and customer information should bemaintained. In order to effectively manage the operations, informationis constantly needed on market conditions. Information is needed on theexistence of markets for certain programs. The following type ofinformation must be maintained in a Marketing and Customer Informationdata base: demographic profile of viewers, viewer buy information;correlation of demographic information with buy information, informationrapid restructuring of program mix in response to data analysis. As asubscriber uses the system, this viewer information or viewer log datacan be stored and maintained in relational database. The MarketingInformation Interface 402 gathers the marketing information and indexesthe information for inclusion in the Marketing and Customer Informationdatabase. An example of the type of information that is needed in thisdata base is a viewer profile.

The viewer profile data fields are an example of typical fields requiredin the databases. Definitions of various fields are listed below. Theprimary purpose of profiling the viewer is to acquire marketinginformation on the viewer's response to available selections. Ancillaryinformation will be available including the actual program and channelselections of the viewer. Information tracked within the viewer'sprofile includes:

Viewer ID A unique identifier generated by the system. Set-Top TypesBoolean field which identifies the type of set top used. Headend IDLinks the viewer to a particular cable site. Site Assigned ID Viewer IDassigned by the cable site. Set-Top ID ID of the viewer's set top.Hookup Date Date physical hardware is connected. Survey Date Ademographic profile will be conducted on each user. The following fieldsrepresent this demographic information. The data represents when theinterview survey was completed. Viewers Age 2-5 Boolean field if thehousehold has viewers between 2 and 5 years of age. Viewers Age 6-11Boolean field if the household has viewers between 6 and 11 years ofage. Viewers Age 12-17 Boolean field if the household has viewersbetween 12 and 17 years of age. Tape Rental $ Approximate amount spenton tape rentals on a monthly basis. PPV $ Household average pay-pre-viewexpenditures per month. Income Annual household income. Zip CodeSelf-explanatory. Cable Tier Level of cable service purchased. Number ofTV's Self-Explanatory. Years with Cable Self-Explanatory. OccupancyNumber of people in household. Highest Education Highest level ofeducation of any member of the household.

The compilation of viewer demographic information has an impact ondecisions based on marketing. The names of the heads of household arenot used due to Privacy Act considerations. Completion of demographicdata can be accomplished referencing the cable site assigned ID or thesystem generated ID. There are numerous variations to the fielddefinitions listed above such as different age groupings.

To maintain the database at the Operations Center 202, a data baseserver, communications server, user work station or stations 262, or thesuitable equivalent thereof, are needed. The database server performsthe following functions: it is the repository for data base files, eventlogging, event scheduling (example, automated download of files toheadends 208), multi-user services, data base server services, and database security access.

The communications server performs the following functions on data basedata: integrity check, filtering, processing, downloading to headends208, uploading from headends 208, and uploading from remote location.

User work stations 262 perform the following tasks: creation, deletionand access of all database data, system administration and reportgeneration. Database manipulations are performed through the userworkstations or remotely. The database structure is designed to supportmultiple users performing multiple tasks simultaneously. The preferredembodiment includes a network of user workstations 262. The workstations262, through user interface software, access data within database fileson the database server.

For example, once the appropriate database data has been generated fordownloading to a cable headend 208, the communications server isinstructed to perform the download. Although this may be done manuallyat the communications server, it is preferred that the communicationsserver automatically send information to the cable headends 208. Thecommunications server retrieves required data from the database server,filters out any data not associated with the specified headend 208, andperforms data integrity checks, creates data files to be downloaded andthen downloads the data file via modem (or other means such as the DCPU270). While the communication server is connected with the headend 208,it also requests any data that the headend might be holding for theOperations Center 202. This may consist of cable headend 208 event loginformation, set top billing and viewer log data on programs watched,etc.

The communications server may also assist in retrieving information fromother remote sites such as remote billing and statistic sites. Forexample, if a location is being used for billing purposes, thecommunications server may retrieve viewer log data. Also, thecommunications server may retrieve billing and viewer log data fromactual set top converters in the field. Once the data is retrieved it issent to the database server. Thus, in the preferred embodiment thecommunications server will support incoming information via modem orotherwise.

The basic database structure at the Operations Center 202 consists ofmultiple tables. Database data tables contain one or more data records,each with multiple fields. Each field contains a piece of data about theparticular record. This data may be general information, such as anumeric value, date or text string, or it may be a reference to anotherdatabase record relating one piece of data to another. Database indexfiles contain information about associated data files to allow forimproved data retrieval. The database index file makes retrieval ofinformation much quicker.

In an alternative embodiment where some television programming beginswith the procurement of source material in the form of tapes or CDs,additional data about the tapes or CDs may be stored in the OperationsCenter database. Each tape or CD may have a database record associatedwith it, source tape data file. Each tape may contain multiple cuts ofwhich each cut has an associated record in a source tape detailed datafile. Additionally, a company data file may contain individual recordsfor the rights of the holders of the source tapes as well as companyinformation about cable headends 208. In this alternative embodimentwith tapes, programs may be created from multiple tapes using multipletape source cuts. The programs created by these source cuts may bestored and the individual cuts that make up the programs may be storedin a database record called “program tape detail.” Events may be createdthat consist of more than one program and details on individual programsthat make up these events may be stored in a database file called “eventdetail.” Using this embodiment, events may be sold to subscribers.

FIG. 10 and the description below is a more complete example of adatabase structure that can be used with the present invention. Eachdatabase file is listed below along with a description, record fielddetails and explanation of relationships. The software data structuresare defined after the description of the database structure.

The SCHEDULE Database file 501 contains scheduling data for a singleday. There are many schedule files, one for each day of scheduleinformation. The actual filename for a given days schedule is assignedunder computer control. Schedules are broken up into single days so theymay be easily created, dispatched and archived. A cross-reference ofdays to computer generated filenames is kept. Each scheduled event(either a program or a preview) has its own record entry and uniqueschedule ID This record references the corresponding scheduled programor preview and program type (either program or preview). The service tocarry the scheduled program is also referenced. The starting date andtime is also specified. Program duration is stored as a programattribute and is not included here. Note that program, preview andservice records must be provisioned before they may be referenced in aschedule record.

Another SCHEDULE Database file 500 contains a cross-reference ofstarting dates data to computer generated filenames.

The PROGRAM Database file 502 contains Program records are contained inanother database file 502, with each record representing a sourceprogram. Each program has a unique program ID. If the program has acorresponding preview, it is also referenced. Program category and priceare also referenced. The structure of the program category database maybe modified if multiple categories per program are desired. Programname, description and duration are also given. Note that preview,program category and price category records must be provisioned beforethey may be referenced in a program record.

The SERVICE Database file 503 contains service records with each recordrepresenting an available service. A service may be thought of as avirtual video channel. Virtual channels are non-existent channels whichare mapped or created by hardware and software and is described inco-pending patent application Ser. No. 08/160,194, filed Dec. 2, 1998,entitled ADVANCED SET TOP TERMINAL FOR A CABLE TELEVISION DELIVERYSYSTEM, incorporated herein by reference. Services are then mapped intolocal headend channels. Since initial distribution of video sourcematerial may be by “Federal Express” instead of a video channel, aservice ID is used to identify the virtual channel being used for thedesired service. “60 Minutes” could be distributed and then be mappedinto any desired local headend channel. The service database exists atboth the national site and at each local headend 208. Every service hasa name, call letters and a description of the service. Every servicealso has an assigned local channel, “A” tape (or CD) machine ID and “B”tape (or CD) machine ID. Note that these last three parameters onlyapply to the service databases at the local headends 208. The localheadend service database performs an equivalent function of a “channelmap.” For a further description of the cable headend function, seeco-pending patent application Ser. No. 08/160,280, filed Dec. 2, 1993,entitled NETWORK CONTROLLER FOR A CABLE TELEVISION DELIVERY SYSTEM,filed by the same assignee.

The PREVIEW Database file 504 contains preview records with each recordrepresenting a source preview. A preview is like a program that isscheduled and distributed over a service. It differs from a program inthat multiple previews may be distributed over the same service at thesame time. Also, previews are free. Each preview specifies its locationon the TV screen. This is generally done by selecting from a menu ofvalid screen positions. Unlike programs, previews do not referenceprogram and price categories or other previews.

The PROGRAM CATEGORY Database file 505 contains program category recordswith each record representing a valid program category. Examples ofprogram categories are movies, sports, educational and news. Multipleprogram categories per program may be accommodated if desired withsimple changes to the database structure.

The PRICE CATEGORY Database file 506 contains price category recordswith each record representing a valid price category. Price categoriesare used to provide pricing consistency throughout the system. It alsoprovides flexibility at the headend 208 to price various categoriesdifferently should this be desired. For example, distributed movies maybe assigned the price category “movie” at the national site. Eachheadend 208 could then charge differing amounts for their movies bymanipulating their local price category database. If a current pricestructure needed to be changed, the change would be made once in theprice category database instead of in each program record.

The EVENT LOG Database file 510 contains event data for a single day.There are many event files, one for each day of event information. Theactual filename for a given days events is assigned under computercontrol. Events are broken up into single days so they may be easilyarchived. A cross-reference of days to computer generated filenames iskept.

Each event record contains a unique ID, an event code, ID of the processthat generated the event and date/time stamp of the event.

The EVENT LOG FILENAME Database file 507 contains a cross-reference ofstart date to computer generated filenames.

The VIEWER LOG Database file 512 contains viewer log data for a singleday. There are many viewer log files, one for each day of viewer loginformation. The actual filename for a given days viewer log data isassigned under computer control. Viewer log data is broken up intosingle days so it may be easily archived. A cross-reference of days tocomputer generated filenames is kept.

Each event record contains a unique ID, an event code, ID of the processthat generated the event and date/time stamp of the event. The MarketingInformation Interface 402 accesses the VIEWER LOG Database file asnecessary to retrieve “program watched” information 420.

The VIEWER LOG FILENAME Database file 509 contains a cross-reference ofdate to computer generated filenames.

The BILLING Database file 511 contains billing data for a single day.There are many billing files, one for each day of billing information.The actual filename for a given days billing data is assigned undercomputer control. Billing data is broken up into single days so it maybe easily archived. A cross-reference of days to computer generatedfilenames is kept.

Each event record contains a unique ID, an event code, ID of the processthat generated the event and date/time stamp of the event.

The BILLING FILENAME Database file 508 contains a cross-reference ofstart date to computer generated filenames.

The NEWS FILENAME Database file 509 contains a cross-reference of dateto computer generated filenames.

The SET TOP Database file 517 contains set top converter records witheach record representing a unique set top converter. Each set top isassigned to a headend 208. Set-top type, software version and serialnumber is also stored. Note that headend records must be provisionedbefore they may be referenced in a set top record.

The HEAD END Database file 518 contains headend records with each recordcontaining headend 208 data specific to a single headend 208. Eachheadend 208 has a name, contact name, address, phone number, modeminformation, time zone (relative to GMT) and daylight savings time flag.This information may be stored in a separate database file called CableFranchise Configuration (shown as 328 in FIG. 11).

The NATIONAL Database file 515 contains a single record containingnational site information. This includes site name, contact, modeminformation, time zone and daylight savings time flag.

The CUSTOMER Database file 516 contains customer records with eachrecord containing customer data specific to a single customer. Thisincludes personal information (name, address, phone number, . . . ) andassigned set top converter.

The TAPE MACHINE Database file 519 contains video tape or CD machineinformation. Each machine is assigned a unique ID, its control portaddress, its A/B switch address (if present), its assigned service andan A/B assignment. This database is only located at the headends 208.

The MESSAGE Database file 514 contains available system messages. Theyare detailed in nature and are pre-programmed. Each message has anassociated function. To schedule a desired function, the appropriatemessage is referenced in the scheduler task list.

The TASK Database file 513 contains scheduled tasks to be performedperiodically. It is used in conjunction with a scheduler process tocontrol computer system functions such as data dispatch and retrieval,archival and database maintenance. Each task is assigned a unique ID,start time, stop time, period in minutes) and task type (single,periodic, round-robin). Functions are actually scheduled by schedulingthe appropriate message to be sent to the appropriate process. Availablemessages are kept in a separate database. Note that these messages mustbe provisioned before they may be referenced in a task record.

E. System Operations

FIG. 11 shows the basic operations that must occur in order for thepackaged signal to be sent to the satellite 206. External digital 280and analog signals 282 must be received from television programmingsources and converted to a standard digital format by a converter 284,as described above. Also within the Operations Center 202, storedprograms 286 must be accessed using banks of looping tape machines orother video storage/retrieval devices, either analog or digital, andconverted to a standard digital format by the converter 284 prior to useby the CAP 260.

The programmer or program packager utilizing the CAP 260 must input avariety of information, including program information, in order to allowthe CAP 260 to perform its function of generating program controlinformation and packaging programs. Some of the information required bythe CAP 260 are the date, time slots and program categories desired bythe television programmer.

The CAP 260 system includes one or more CPUs and one or moreprogrammer/packager consoles, together identified in FIG. 4 asworkstations 262. In the preferred embodiment, each packager consoleincludes one or more CRT screens, a keyboard, a mouse (or cursormovement), and standard video editing equipment. In large OperationsCenters 202, multiple packager consoles 262 may be needed for the CAP260.

As shown in FIG. 12, the first step in the operation of the CAP 260 isselecting the type of programming 300 which will be packaged. Basicallythere are six broad categories in which most television programming canbe classified: static programming 302, interactive services 304, pay perview 306, live sports specials 308, mini pays 310, and data services312. Static programs are programs which will show repetitively over aperiod of time such as a day or week. Static programs include moviesshowing repetitively on movie channels, children's programs,documentaries, news, entertainment. Program services, with defined startand end time periods, behave like static programs and may be handled ina similar manner.

Interactive services 304 typically include interactive programs usingthe Vertical Blanking Interval (VBI) or other data streams synchronizedwith the programming to communicate interactive features (such as thoseused in education), and games. Using this feature, interactive homeshopping programs are possible. Pay per view 306 are programs which areindividually ordered by the subscriber. After ordering, the subscriberis authorized to access the program for a limited time, (e.g. threehours, two days, etc.). Live sports specials are live events usuallyrelated to sports which subscribers are unlikely to watch on tapeddelay.

Mini pays 310 are channels to which existing set top converter boxes(not shown) and the set top terminals 220 of the present invention maysubscribe. The subscriptions for mini pays 310 may be daily, weekly, ormonthly. An example would be the Science Fiction channel. Data services312 are services in which information is interactively presented to thesubscriber using a modem or other high rate of speed data transfer. Someexamples are Prodigy, services for airline reservations, and TV guideservices (e.g. TV Guide X*PRESS™, InSight™, etc.). Data could alsoinclude classified or other forms of advertising.

The packager begins the CAP processing using the Packager Data EntryInterface Software 400 and a workstation 262. After selecting the typeof programming, the packager must identify a pool of programs (within acategory) to be packaged. The next CAP step varies for different programcategories. For the category of live sports 308, additional programinterstitial elements 314 such as promos and other sports news may beadded before further processing. For the live sports 308, static (orprogram service) 302, interactive services 304 and pay per view 306categories, the next CAP 260 step is for one television program to beselected 316. This is followed by each program individually beingassigned dates to be played, a start date (for continuous play) andstart times 318. Many dates and start times may be assigned to any givenprogram. Using this methodology, programs may be purchased by viewers intime slices (e.g., one week). The program information for thesecategories may then be processed for allocation of transponder space andsetting of prices, as indicated at blocks 320, 322, respectively.

Mini pays 310 and data services 312 require less processing by the CAP260. After identifying the mini pays 310, the CAP 260 may proceed toallocation of transponder space and pricing, block 320, for the minipays 310. Data services in the preferred embodiment generally do notrequire allocation of transponder space and generally do not requireprice setting. The information for data services 312 may be directlyprocessed for menu configuration, block 324. In alternate embodiments,the data services 312 may be processed through these portions of the CAP260 program.

The CAP 260 uses an interactive algorithm 416 to allocate transponderspace 320 and set prices 322. The factors weighed by the algorithmare: 1. buy rates of the program, 2. margin of profit on the program, 3.length of the program, 4. any contractual requirement which overridesother factors (such as requirement to run a specific football game livein its entirety). The information on buy rates of the program may beobtained by the Marketing Information Interface 400 from a CentralStatistical and Billing Site, a Regional Statistical and Billing Site,the cable headend 208 or directly from the set top terminals 220 as willbe described later. The CAP 260 must consider the priority levels ofprogramming (e.g., FIG. 16) when allocating transponder space.Particularly, as in the preferred embodiment, transponders are assignedto three specific priority levels. The CAP may automatically (withoutpackager intervention) access the MII 400 and the EIS to obtainnecessary decision making information on transponder allocation.

Following transponder allocation and price setting 320, 322,respectively, the CAP 260 proceeds to menu configuration 324. Thepositioning of programs within the menu configuration 324 can have aneffect on subscriber buy rates for the program. (The processing of menuconfigurations 432 is also described in reference to FIG. 8.) Therefore,an algorithm accounting for either a manually assigned programimportance or a calculated weight of the program importance is used todetermine each programs position within the menu scheme. For instance, apopular program with a high profit margin may be assigned a high weightof importance and shown in a prominent place in the menu scheme.Alternatively, a high profit program with sagging sales may be manuallyassigned a prominent place in the program schedule to increase sales.

After a series of entries by the programmer/packager at the OperationsCenter 202, the CAP 260 displays draft menus 434 or schedules (includingpriority levels) for programming. The packager may now manipulate themenus and schedules and make changes as necessary 436. After eachchange, the packager may again display the menus or schedules anddetermine if any more changes are necessary 436. The packager may usethe Executive Information System with yield management as describedbelow to assist in editing the menus and schedules. When the packager issatisfied with the menu configuration 324 and scheduling of televisionprograms, the packager may then instruct the CAP 260 to complete theprocess.

E. 1. Menu Structure

The series of menus shown in FIG. 22 is the normal or standard formatfor a variety of alternative embodiments to the present invention. Anintroductory screen upon power up that contains important messages,followed by a home menu 1010 with major programming categories is thebasis upon which many alternative embodiments of the menu drivenselection process can be built.

Skipping a sequence or level of the menu structure is possible andperhaps desired in certain instances. In simple alternate embodiments itis possible to combine the home menu 1010 and introductory menu 1000into one menu that performs both functions. It will be obvious to oneskilled in the art that the specific functions of the Home menu 1010 andIntroductory menu 1000 may be exchanged or shared in a number of ways.It is also possible to allow a user to skip directly from theintroductory menu 1000 to a submenu 1050. This can be accomplished mosteasily with a separate direct access remote control 900 button.Generally, a subscriber will access a television program throughexecution of a submenu 1050.

The During program menus 1200 are enacted by the set top terminal 220only after the subscriber has selected a television program. These menusprovide the subscriber with additional functionality and/or additionalinformation while he is viewing a selected program. The During programmenus 1200 sequence can be further subdivided into at least two types ofmenus, Hidden Menus 1380 and Program Overlay Menus 1390.

To avoid disturbing a subscriber during viewing of a program, the HiddenMenus 1380 are not shown to the subscriber but instead “reside” at theset top terminal 220 microprocessor. The Hidden Menus 1380 do not effectthe selected program audio. The microprocessor awaits a button entryeither from the remote 900 or set top terminal 220 buttons beforeexecuting or displaying any Hidden Menu options. The Hidden Menus 1380provide the subscriber with additional functions such as entering aninteractive mode or escaping from a selected program.

Program Overlay Menus 1390 are similar to Hidden Menus 1380 in that theyoccur during a program. However, the Program Overlay Menus 1390 areoverlayed onto portions of the television screen and not hidden. TheProgram Overlay Menus 1390 allow the subscriber to continue to watch theselected television program with audio but place additional informationon portions of the television screen. Most overlays cover small portionsof the screen allowing the subscriber to continue to comfortably viewhis program selection. Other Overlays which are by their nature moreimportant than the program being viewed will overlay onto greaterportions of the screen. In the preferred embodiment, some ProgramOverlay Menus 1390 reduce or scale down the entire programs video screenand redirect the video to a portion of the screen.

All menu entries may be made either from buttons available on the topcover of the set top terminal 220 or from the remote 900.

FIG. 23a shows the preferred embodiment for subscriber selection oftelevision programming. FIG. 23b shows additional major menu 1020categories, 1042, 1044, 1046, 1048, which may used with the invention.Again, the introductory menu 1000 followed by the home menu 1010 is thepreferred sequence of on-screen displays. In the preferred embodimentshown in 23 a, the home menu 1010 provides a choice of ten major menus1022, 1024, 1026, 1028, 1030, 1032, 1034, 1036, 1038, 1040. Uponselection of a major menu 1020 category from the home menu 1010, theprogram proceeds to a major menu 1020 offering further viewerselections. Each major menu 1020 is customized to target the expectedviewership. Depending on the number of available program choices themajor menus 1020 either breakdown the major category into sub-categoriesor provide the subscriber with access to further information on aparticular program.

For example, the major menu 1020 for children's programming provides alist of subcategories 1052 from which the subscriber selects. Uponselection of a subcategory a submenu 1054, 1056 listing program choiceswithin that sub-category is shown to the subscriber. Upon selection of aparticular programming choice within the first submenu 1050, thesubscriber is then provided with a second submenu 1058 describing theprogram that the subscriber has selected. From this menu, the subscribermay now confirm his program choice and receive a confirmation submenu1060 from the set top terminal 220 software.

Since the system utilizes digital signals in compressed format, HighDefinition Television programming can also be accommodated through themenu system. In addition, since the set top terminal 220 has two waycommunication with the cable headend, interactive television programmingis possible, with return signals generated by the set top terminal 220.Similarly, the system can support “movies on demand” where a subscribercommunicates through the set top terminal 220 with an automated facilityto order movies stored at the facility.

Using this on-screen menu approach to program selection, there is nearlyan unlimited number of menus that can be shown to the subscriber. Thememory capability of the set top terminal 220 and the quantity ofinformation that is sent via the program control information signal arethe only limits on the number of menus and amount of information thatcan be displayed to the subscriber. The approach of using a series ofmenus in a simple tree sequence is both easy for the subscriber to useand simply implemented by the set top terminal 220 and remote controldevice 900 with cursor movement. A user interface software programmerwill find many obvious variations from the preferred embodiment shown.

FIGS. 24a and 24 b show examples of introductory menu screens that aredisplayed on the subscriber's television. FIG. 24a, the preferredembodiment, welcomes the subscriber to the cable system and offers thesubscriber three options. The subscriber may choose regular cabletelevision (channels 2 through 39), programs on demand (e.g., movies),or instructions on the use of the remote control 900. Other basicprogram options are possible on the introductory menu screen 1000. Forexample, instead of, or in addition to, the remote control 900instructions, a system “help” feature can be offered on the introductorymenu 1000.

FIG. 24b shows an alternate embodiment for the introductory menu screen1000. In the upper left-hand corner of the menu, there is a small window1002 that may be customized to the subscriber. A subscriber will begiven the option of showing the current time in this window. In theupper right-hand corner a second customized window 1004 is available inwhich a subscriber may show the day and date. These windows may beeasily customized for subscribers to show military time, European date,phase of the moon, quote of the day, or other informational messages.These windows may be customized by subscribers using on-screen menudisplays following the introductory menu 1000.

In the preferred embodiment, the subscriber is given the capability ofaccessing base channels such as regular broadcast TV and standard cablechannels directly from the introductory menu 1000 by entering thechannel number. The subscriber is also given the capability of directlyaccessing his account with the cable company. Further, in the preferredembodiment, the subscriber may directly access a major menu 1020 andbypass the home menu screen 1010. If the subscriber is familiar with theprogramming choices available on the major menus 1020, he may select anicon button 960, or a lettered key (alpha key) from his remote control900 and directly access the desired major menu 1020. If any key entryother than those expected by the set top terminal 220 software programis made, the home menu 1010 is placed on the television screen. Inaddition, after a period of time if no selections are made from theintroductory menu 1000, the program may default to the home menu screen1010.

FIGS. 25a, 25 b, 25 c, and 25 d are examples of home menus 1010 that maybe used in the set top terminal 220 software. FIGS. 25a-25 d all employmultiple window techniques to make the menu user friendly and offer asignificant number of choices. It is preferred that a channel line upand the major menu 1020 categories both appear on the home menu 1010.

FIG. 25a, the preferred home menu 1010 embodiment, displays both thestandard channel line up and the programming on demand icons forselection by the subscriber. FIG. 25a also shows various levels ofsubscription programming, including a “Basic” cable package and a “BasicPlus” package. Each of the choices of subscription programmingpreferably is assigned a different color. This increases the userfriendliness of the present invention.

In FIGS. 25b-25 d, the left half of the screen is used to list thechannel number and network abbreviation of the most popularly watchednetworks. The right half of the screen offers access to a variety ofmajor menus 1020 listed by category names.

FIG. 25b shows an embodiment in which only eight major menus 1020 areutilized. By pressing the alpha-numeric or icon key 960 corresponding tothe category of programs the subscriber desires, the appropriate majormenu 1020 is accessed. In addition, the subscriber may employ anon-screen cursor to select any option shown in the menu. To move thecursor, the subscriber may use either the cursor movement keys on theremote control 900 or similar keys located at the top of the set topterminal 220.

FIG. 25c shows how additional major menus 1020 can be displayed on thehome menu screen 1010. When there is no longer room available foradditional major menu 1020 choices on the home screen, the subscribermay access a second screen of the home menu 1010. For example, in FIG.25c, if additional major menus 1020 “J” through “Z” existed, thesubscriber would access those menus by highlighting and selecting the Jthrough Z menu option(or press the J-Z on his remote 900). Afterselecting J through Z, the second or extended home menu screen 1010would appear on a subscriber's television set. This menu would then listoptions J through Z separately by name. Theoretically, the home menu1010 may have many extended home menu screens. However, any more than afew extended home menu screens would confuse the average subscriber.

The home menu 1010 of FIG. 25d adds an additional feature at the bottomof the television screen 1011. This option allows a subscriber to seeonly those program selections that are available on broadcasttelevision. FIGS. 25a-d are but a few of the numerous variationsavailable for the home menu 1010.

Additionally, as shown in FIG. 26, in an alternate embodiment, the homemenu 1010 (or menu which would normally follow the introductory menu1000) can be simply the standard cable channel line-up. Offering thestandard cable line-up on a separate menu may make selection easier forviewers with small television screens.

FIGS. 27a and 27 b are examples of major menus 1020. In particular,FIGS. 27a and 27 b show a major menu 1040 whose category is hit movies.

The hit movie category is a list of recently released movies which havebeen found to be popular among movie goers. This movie list is changedonce or twice a week to keep in line with new movie releases. Again,multi-window and customized window techniques are utilized to make themenu as user friendly as possible.

FIG. 27a shows the preferred embodiment of the hit movies menu 1040. Thehit movies menu icon along with the hit movies category letter A aredisplayed. The current date and time are displayed at the top of thescreen over a menu background. Ten movie selections are displayed in thecenter of the screen 1009, each in a box which may be highlighted whenselected. In the lower left part of the screen, a logo window 1512 isavailable as well as two other option choices 1011, Movie Library andReturn to Cable TV. In an alternate embodiment, the return to Cable TVoption is changed to return to the Home menu 1010 (or return to otherviewing choices).

In FIG. 27b, the left upper window 1002 displays current time and theright upper window 1004 displays a message. This menu provides a list ofeight movie titles and their rating 1009. If the subscriber desiresfurther information on any particular movie he may select a movie usingthe cursor movement buttons and press the “go” button on the remotecontrol 900 or set top terminal 220 box.

It is important in creating user friendly interfaces that the menus areconsistent and follow a pattern. A manner of making the menus isdiscussed below with respect to FIGS. 55 and 56. This consistency orpattern between the different menus provides a level of comfort to thesubscriber when encountering new menus. In the major menu 1020 exampleof FIG. 27a, the upper sash 1502 and lower sash 1504 remain consistentthroughout menus in the preferred embodiment. The logos 1508, icons 1510and titles also remain consistent in the same locations.

In the major menu 1020 example of FIG. 27b, the customized windows 1002,1004 in the upper corners remain constant from menu to menu. Also, thename of the menu and category are at the top and center of the menuscreen 1039. To make the menu aesthetically pleasing, the instructionsare given across the center of the screen and choices in large legibletype are provided. Additionally, at the bottom of most menu screens1011, the subscriber is given the option of returning to regular TV orreturning to the home menu 1010.

FIGS. 27c-27 g show alternative embodiments of major menus 1020 for thehome menu shown in FIG. 25a. FIGS. 27c-27 g show various major menusdirected to the type of subscription services available (basic service1420, basic plus 1422, economy package 1424, ala carte and premiumchannels 1426). These menus also provide promotional or advertisinginformation, for example, the cost for the particular subscriptionservice. FIG. 27g shows a major menu for the Learning Channel 1428, oneof the individual channels shown in the home menu of FIG. 25a.

These menus may be grouped in similar colors or shades of colors. Forexample, the basic subscription service could have a light pink color.As the subscription services increase in terms of the number of channelsavailable, the color shading may increase correspondingly. Therefore,the premium subscription service (ala carte service) would have a darkred color, contrasting with the light pink color of the basicsubscription service.

In FIG. 27b, the movie titled Terminator Four is highlighted, signifyingthat the subscriber has chosen this program option from the hit moviemajor menu. FIGS. 28a and 28 b show submenus 1050 which would follow theselection of Terminator Four on the hit movie major menu. In FIG. 28a,the sash across the top of the screen 1502 remains constant from majormenu 1020 to program description submenu 1050. Again in FIG. 28b, forthe comfort of the subscriber, the left upper window 1002 remains thesame and shows the current time. The upper right-hand corner 1004carries a message stating the next start time for the movie selected.

E. 2. Notification

FIGS. 29a and 29 b are notification submenus informing the user that hisprogram selection is about to begin (e.g., counting down until starttime). Using this submenu, the set top terminal 220 warns the user priorto switching him away from the channel he is viewing to a prior selectedprogram channel. This notification submenu is provided to the subscriberapproximately one or more minutes before the set top terminal 220changes the viewing channel.

Both notification submenu examples allow the subscriber to cancel hismovie order. In FIG. 29a, the subscriber is notified in the center ofthe screen that he may cancel within the first five minutes. In FIG. 29bthe subscriber may press escape to cancel his order without charge. Thenotification submenu of FIG. 29b informs the user of the start time atthe upper right portion of the screen.

The notification submenu of FIG. 29b is a simple three-window menu. Astrip window at the top of the screen 1103 notifies the subscriber ofthe movie selected and the amount of time before the movie will begin.The center window is a large video window 1556 for displaying a scenefrom the movie. At the bottom of the screen the submenu carries anotherstrip menu 1105 which informs the user that he may escape from hisprogram selection without charge.

Using a notification submenu 1127, the set top terminal 220 may allow asubscriber to view other programs prior to his movie start time. Thesubscriber is amply notified of the start time of his program andeffortlessly moved to the correct channel to view his selected program.This notification-type submenu may be used to move a subscriber from hiscurrent channel to any preselected channel for viewing a program whichhas been ordered at an earlier time. In the preferred embodiment, theamount of time provided by the notification submenu may be customized bythe subscriber to a length of his preference. The notification submenualso allows a subscriber to cancel or escape from his previouslyselected program choice and avoid any charges. If a subscriber cancelsor escapes he is returned to the channel that he is currently watching.

E. 3. Escape Time Expired

As shown in FIG. 30a, in the preferred embodiment, the subscriber isgiven a During Program Menu, specifically an Overlay menu 1130 to informhim when his five minutes of movie escape time have expired. Once thetime has expired the subscriber will be billed for the movie selection.

E. 4. Escape after Charged

FIG. 30b is an overlay menu 1133 warning the user that he is escaping aprogram after being charged for the order of that program. The warningoverlay menu 1133 of FIG. 30b follows in sequence and is prompted by ahidden menu which constantly monitors for subscriber input duringviewing of the program. The hit movie hidden menu (not shown)specifically waits for certain key entries by the subscriber. Inparticular, the hit movie hidden menu awaits for a key stroke such asescape, cancel or an icon selection. If the escape button is depressedduring the viewing of a hit movie the overlay menu of FIG. 30a or FIG.30b will be shown. A strip menu in the lower sash of FIG. 30b allows thesubscriber to resume full screen viewing of the hit movie.

FIG. 30b is a representative example of an overlay menu 1133. It has adark lower background sash and a light colored informational sash. Theupper portion of the screen continues to display the video of theprogram selected. FIG. 30c is a reentry to ordered selection submenu1135 for the hit movie category. The reentry to ordered selectionsubmenus appear whenever a subscriber selects a programming option(program, event, or subscription channel), that the subscriber hasalready ordered. This menu has a program title window with a text titleentry, and a description of the order that has already been placed forthe program (or channel). In the preferred embodiment, the submenuswhich allow reentry to ordered selection provide the subscriber with theadded option of joining the program within any fifteen minute interval.This special feature of the preferred embodiment allows a subscriber whohas viewed one-half of a particular program to rejoin the program at thehalf-way point. In this manner, the program delivery system mimics a VCRtape recording of the program. For example, if a subscriber had rented avideotape of the movie Terminator 4 and had watched thirty minutes ofthe movie, he would have left his videotape in the thirty minuteposition.

E. 5. Reenter Program

With the menu of FIG. 30c a subscriber to the system who has watchedthirty minutes of Terminator 4 may reenter the Terminator movie at thethirty-one to forty-five minute interval as shown in FIG. 30c. Thenine-fifteen minute blocks of the menu display blocks are representativeof the choices available for a two-hour hit movie. Other variations arepossible depending on the length of the movie and the timing intervalsdesired.

E. 6. HDTV Promotion

FIGS. 31a and 3 b relate to HDTV. FIG. 31a is an example of a menu 1032advertising a new feature of the system. Promotional menus, such as FIG.3a, may be dispersed throughout the menu driven program selectionsystem. This particular menu describes the HDTV feature and explains itsunavailability until a future date. FIG. 31b shows the integration ofHDTV services into the menu driven program delivery system. If thesubscriber selects the major menu for HDTV, he will either receive adescription of the service with a suggestion to order the system, or atext note that he is a current subscriber and a listing of the currentlyavailable program selections in HDTV 1232. If the subscriber has notpaid to join the particular service, HDTV, he may be allowed to join oneof the programs in progress for a limited time as a demo to entice thesubscriber to order.

If the subscriber has paid his HDTV fees, a subscriber proceeds as hewould in any other major menu screen.

This particular major menu shows an example of how a follow-on or secondscreen may exist for the same menu. In this particular case, a secondscreen exists for the major menu HDTV 1032. The subscriber may accessthe second screen 1232 by selecting the last menu display block in thelower part of the screen “Other HDTV Selections”. Following thisselection, the subscriber will be given a second screen of programselections. In this manner, any menu can have multiple screens with manyprogram choices. This type of screen pagination on one menu allows thepackager to avoid categorizing program selections within that same menu.In an alternative embodiment, the options available to the subscribermay be scrolled on one menu screen with the text within the menu displayblocks changing as the subscriber scrolls up or scrolls down.

E. 7. Programs Available

In the preferred embodiment, TV guide services, listing programsavailable on network schedules, will be available on a major menu, asshown in FIG. 32a. In the preferred embodiment, the major TV guide menu1036 would offer submenus, such as network schedules for the next sevendays, today's network schedules for the next six hours, and TV guidepicks for the next seven days. If the particular set top terminal 220has been subscribed to the TV guide service, the subscriber may proceedto a submenu showing schedules of programs. If the subscriber choosesthe network schedule submenu 1236, he is offered a list of networkschedules to choose from as shown in FIG. 32b. If a subscriber were tochoose, for instance, HBO, the submenu 1238 shown in FIG. 32c wouldappear. This submenu allows a subscriber to choose the program date thatinterests him. Following selection of a date, the subscriber is shown amore specific submenu 1242 listing programs available on the particulardate as shown in 32 d.

Following a program choice, a program description submenu 1244 is placedon the television screen as shown in FIG. 32e. In addition, from thisprogram description submenu, the viewer may choose to record theselected program on his VCR using the guide record feature. If the guiderecord feature is chosen, the guide record submenu 1248 shown in FIG.32f provides the subscriber with further instructions. In order for theset top terminal 220 to perform the guide record functions and operatethe VCR, control signals must be sent from the set top terminal 220 tothe VCR via the video connection 650 or via a separate connectionbetween the set top terminal 220 and the VCR. The VCR must be capable ofinterpreting these control signals from the set top terminal 220 andperforming the desired function (such as, activating the recordfeature). In the preferred embodiment, the VCR control signals are sentwith the video signal and output from the output 650, as describedabove.

FIGS. 32g and 32 h refer to the broadcast TV menu option available inFIG. 23b. FIG. 32g is a major menu 1046 displaying subcategories ofprograms available on a group of channels called generically “broadcastTV.” For each subcategory there is a separate submenu listing programsthat are available in the particular subcategory on a group of channelscalled broadcast TV.

By using the broadcast TV menu, the subscriber does not need a writtenguide of available television programming on the major networks.Although the preferred embodiment categorizes television programsavailable on the major networks, a simple chronological listing ofprograms may also be used.

Following a subcategory selection on the broadcast TV menu such asfavorite channels, the set top terminal 220 will display a submenu ofprograms as shown in FIG. 32h. The favorite channel program menu 1256 ofFIG. 32h allows the subscriber to choose among eight programs inprogress at 9:45 p.m. on a broadcast TV network.

Using this methodology, the subscriber may also be allowed to chooseamong television programs which will be available for viewing in thenext half hour or hour. When the time of the preselected program isapproaching, the set top terminal 220 will display a notification menuor window to the subscriber (similar to FIG. 29a and 29 b) informing himof an eminent change of channels to a previously selected program.

E. 8. Mood Questions

Once a personal profile has been created (in a particular set topterminal 220), it can be indefinitely stored in nonvolatile memory. Aselection at the home menu screen 1010 activates the program selectionfeature. Following activation of the feature, the set top terminal 220will present the viewer with a series of brief questions to determinethe viewer's mood at that particular time. For example, the first moodquestion screen 1260 may ask the viewer to select whether he desires ashort (30 minute), medium (30-60 minute), or long (60 plus minute)program selection, as shown in FIG. 32i. The second mood question screen1262 requests the viewer to select between a serious program, athoughtful program, or a light program, as shown in FIG. 32j. And thethird mood question screen 1264 requests whether the user desires apassive program or an active program, as shown in FIG. 32k. The viewermakes his selection in each question menu utilizing the cursor movementkeys and “go” button on his remote control 900. A variety of other moodquestions are possible such as fatigue level of the viewer.

After the viewer has responded to the mood question menus whichdetermine his mood, the set top terminal 220 finds the best programmingmatches for the viewer and displays an offering of several suggestedprograms to the viewer (three or more programs are preferred). Thematching algorithm compares the viewer profile data with informationabout the program derived from the program control information (orSTTCIS) signal, such as show category, description type, length, etc.Using the personal profile information and mood questions suggestedabove, the following types of outcomes are possible. If the set topterminal 220 is presented with a young lady viewer, educated in Bostonwho watches sitcoms on a regular basis, and desires a short, light,passive program, a match might be found with the 30-minute sitcomCheers, the sitcom Designing Women, and Murphy Brown. Taking anotherexample, a middle-aged male viewer from the Boston area, wishing alonger length, light, passive program suggestion might be suggested theNew England Patriots game, the Boston Red Sox game and a science fictionmovie.

With this program selection feature, the set top terminal 220 canintelligently assist the specific viewer in selecting a televisionprogram. Instead of the set top terminal 220 requiring an input ofpersonal profile information, the terminal may also “learn” asubscriber's viewing habits by maintaining historical data on the typesof programs the viewer has most frequently watched. This information canthen be fed to the matching algorithm which selects the suggestedtelevision programs.

Using this methodology, it is even possible for the set top terminal 220to suggest programs for two viewers. By using two sets of viewer profileinformation, the matching algorithm can find the best match for jointviewing. For example, the set top terminal 220 can suggest programs fora couple watching television simultaneously.

E. 9. Promotions

FIGS. 33a, 33 b, and 33 c demonstrate the use of promotional menus tosell subscriptions to services in the system. In particular, FIG. 33a isa promotional menu 1304 for Level A interactive services. Level Ainteractive services offers subscribers additional information aboutprograms such as quizzes, geographical facts, etc. This information maybe received by the set top terminal 220 in several data formatsincluding VBI and in the program control information signal. FIG. 33b isa promotional menu 1306 for Level B interactive services which include avariety of on-line type services such as Prodigy, Yellow Pages, AirlineReservations, etc.

FIG. 33c is a promotion menu 1308 for the Level C interactive services.The Level C interactive services utilize local storage such as CDtechnology to offer an enormous range of multi-media experiences. TheLevel C interactive services require a hardware upgrade as describedearlier. Specially adopted CD-I and CD-ROM units are needed for thisservice.

E. 10. Level A Interactive

FIGS. 33d through 33 j show menus that are available using theinteractive Level A services. When interactive Levels A services areavailable in a television program, the system will display theinteractive logo consisting of the letter “I” and two arrows withsemicircular tails. In the preferred embodiment the set top terminal 220will place the interactive logo on the television screen as an overlaymenu 1310. In the preferred embodiment, the set top terminal 220 willdetect that there is data or information available about a televisionprogram which can be displayed to a subscriber using the interactiveservice. When the set top terminal 220 senses that there is interactiveinformation available, it will generate the interactive logo overlaymenu and place it on the television screen. For example, the set topterminal 220 will detect that information on a television program isbeing sent in the vertical blanking interval (VBI) and generate aninteractive logo overlay menu which will appear on the subscriber'stelevision screen for approximately fifteen seconds during each tenminute interval of programming.

When the subscriber sees the interactive logo on his television screen,he is made aware of the fact that interactive services are available inconjunction with his television program. If the subscriber presses hisinteractive remote control button, an additional overlay menu will begenerated by the set top terminal 220 and placed on the screen. Thismenu 1310 is shown in FIG. 33d being overlayed on an interactivetelevision program. From this menu the subscriber may select interactivefeatures or return to the television program without interactivefeatures.

If the subscriber selects interactive features he will be presented withthe interactive Level A submenu 1312 in FIG. 33e. From this submenu thesubscriber may choose a variety of different types of textualinteractivity with the current television program. Some examples arequizzes, fast facts, more info, where in the world, products, etc. Atany time during the interactive submenus the user may return to thetelevision program without interactive features.

This interactive submenu has an example of taking a complete televisionprogram video, scaling it down to a smaller size and directing the videointo a video window of a submenu.

FIG. 33f shows an interactive fast facts submenu 1314. In this submenutextual information is given to the subscriber in the lower half of hisscreen. This textual information will change as additional data isreceived by the set top terminal 220 relating to this televisionprogram.

FIG. 33g shows the use of the subcategory “more information” in theinteractive service. This submenu 1316 gives additional informationrelated to the television program to the viewer in textual form in thelower half of the screen. FIG. 33h is an interactive submenu 1318 forthe subcategory “quiz.” In this interactive subcategory, the user ispresented with questions and a series of possible answers. If thesubscriber desires, he selects one of the answers to the quiz question.After his selection, the set top terminal 220 sequences to another menu.The set top terminal 220 sequences to the interactive quiz answerssubmenu which informs the subscriber whether he has chosen the correctanswer or not. FIG. 33i shows a correctly answered quiz question 1320and FIG. 33j shows an incorrectly answered quiz question 1324. In thepreferred embodiment, the menu graphics for both of these menus 33 i and33 j is the same. The only difference is in the text which can begenerated by the text generator of the set top terminal 220.

E. 11. Level B Interactive

FIG. 34a is an example of a submenu for Level B interactive services.From this menu screen 1330, any of a number of on-line data servicescould be accessed. In FIG. 34a, the airline reservations selection hasbeen selected by the subscriber.

E. 12. On-Line Data

FIGS. 34b through 34 l provide an example of a sequence of menus that asubscriber may encounter with an on-line data service. In particular,this example relates to airline information and reservations and thesubscriber in this sequence is reserving and purchasing airline tickets.FIG. 34b is an example of the first submenu 1332 for a data serviceoffering various options. In this case, the subscriber has the option ofchecking current reservations or making new reservations. In each ofthese submenus related to a data service, the subscriber is able toreturn to the home menu 1010 or regular cable TV and exit the dataservice. FIG. 34c requires the subscriber to enter information relatedto his airline reservation in this submenu 1334, such as: domestic orinternational flight, year of flight reservation, month of flightreservation.

FIG. 34d is another submenu in the airline information and reservationdata service. FIG. 34d provides an example of how the subscriber maychoose among many options on a single screen 1336. In this manner, thepreferred embodiment of the system can avoid the use of a separatekeyboard for textual entry. Although a separate keyboard may be providedas an upgrade, it is an added expense which some subscribers may wish toavoid. FIG. 34d shows an “eye off the remote” approach to enteringinformation. FIG. 34d allows the user to chose the State in which hewill depart and the state in which he will arrive. The airlineinformation reservation submenu 1338 shown in FIG. 34e allows asubscriber to choose the airports from which he will depart and arriveand also the approximate time period of his departure and his arrival.FIG. 34f, an airline information and reservation submenu 1340, allows asubscriber to view six available flights. A subscriber may select one ofthe flights to check on its availability.

FIG. 34g, an airline information and reservation submenu 1342, allows asubscriber to enter the month, day and year for the availability date hedesires. In this submenu, the subscriber is offered the option ofcorrecting any errors in the entered information. This particularsubmenu is for a particular flight, including flight number.

FIG. 34h, an airline information and reservation submenu 1344, allows asubscriber to view remaining seats available on a flight. From the menu,the subscriber may select his seat assignments. This submenu is anexample of how information may be graphically shown to a subscriberusing a portion of the menu and different coloring schemes. In thismenu, the lower half of the screen shows the passenger compartment of anairplane with all the seat locations graphically represented by squareblocks. By coloring the available seat locations in blue and theunavailable seat locations in a different color, the menu can present agreat deal of information in a limited amount of space. This graphicpresentation of information for the interactive on-line data services isan important method of visually displaying large amounts of informationto the subscriber.

FIG. 34i, an airline information and reservation submenu 1346, allowsthe subscriber to choose a one-way or round-trip ticket and to confirmhis reservations. If the subscriber desires to proceed, he may chargehis airline ticket to his credit card by choosing the appropriate stripmenu on the lower part of the screen.

FIG. 34j, an airline information and reservation submenu 1348, is anexample of how credit card purchases may be made using the interactiveon-line data services. In this particular menu, the subscriber ischarging a round-trip plane ticket on his credit card. The subscribersimply needs to enter his credit card number, expiration date, andcredit card type to charge his airline ticket.

FIG. 34k, an airline information and reservation submenu 1350, is anexample of a menu which may be shown whenever an on-line data service isprocessing a request sent by the subscriber. In this particular menu,the on-line data service is processing the subscriber's credit cardcharge for his airline ticket.

FIG. 34l, an airline information and reservation submenu 1352, confirmsa subscriber's airline ticket purchase and passes on information onwhere the ticket may be picked up.

E. 13. Digital/Audio Program Choices

FIG. 35a is a major menu 1038 displaying the digital/audio programchoices which are available for subscribers who have paid the monthlyfee. In a chart format, the major menu shows the top five, top ten, andtop forty songs available in six different categories of music. Belowthe chart, the system is able to provide a text message describing theparticulars of the audio program selected.

The digital/audio feature of the invention allows a subscriber to listento CD quality audio selections through his stereo. This can beaccomplished by running cables directly from the set top terminal 220 tothe subscriber's amplifier/stereo system. Alternatively, the user maylisten to audio selections through his television system.

FIGS. 35d and 35 e are the same major menu 1038 as FIG. 35a but shows adifferent selection and a different program description in the lowertext 1408, 1412. From any of the menu screens for the digital/audiofeature, the subscriber may return to regular cable TV with the press ofa single button.

FIGS. 35b and 35 c are promotional menus 1400, 1404 for thedigital/audio feature. Using the same logos and menu format, the systemcan provide a text description enticing the subscriber to pay themonthly fee and join the service. In FIG. 35b, the menu allows the userto test the system with a free demonstration. The menu in FIG. 35callows the subscriber to request additional promotional informationabout the system. Both FIGS. 35b and 35 c are representative ofpromotional menus that may be used throughout the menued system.

E. 14. Monthly Account Review

FIGS. 36a, 36 b and 37 a, 37 b relate to the monthly account reviewcapabilities available to the subscriber. In the preferred embodiment,the subscriber may choose to access the monthly account reviewcapability from both the introductory menu 1000 and home menu 1010. Themonthly account review screen shows alternative window types that areavailable to the set top terminal 220. For example, in the upperleft-hand corner of the monthly account review, the current time anddate are both shown. The upper right-hand corner provides the subscriberwith instructions on how to use the monthly account review capability.FIG. 36b also shows that windows may be created in a variety of shapes.For instance, on the lower right-hand part of the screen 1612 twotriangularly shaped windows with messages are shown. In addition, on theleft lower part of the screen 1612 a window in the shape of a trapezoidis shown with a textual message inside.

The monthly account review provides a list of charges from the first dayof the month to the date of viewing for each major menu. Charges areincurred on a pay-per-view basis and on a subscription basis (weekly,monthly, quarterly, etc.). At the lower part of the screen, the total ofthe charges incurred for the month is listed. The account status canalso be calculated on a weekly, quarterly or semi-annual basis.

If the user moves his cursor to highlight one of the eight menus listedand depresses the “go” button, he will obtain further billinginformation on the menu. FIGS. 36a and 36 b show in screens 1610 and1612, respectively, the subscriber selecting menu A for furtherinformation.

FIGS. 37a and 37 b are submenus for the monthly account review anddisplays detailed billing information about selections made on menu A.The date of each movie selection, title of the movie, and price for eachmovie is displayed (1614, 1616). Also, any discounts which have beengranted are displayed. The total charges on this menu and the day inwhich the menu will be changed are shown in the lower part of thescreen. From this submenu, the subscriber may either return to regularTV or return to the major menu for the monthly account review. If thesubmenu information does not fit on a single screen, an extended submenumay be utilized with follow on extension screens. Alternatively, ascrolling feature may be used enabling the subscriber to scrolladditional information onto the first submenu screen.

The account information necessary to create the monthly account reviewmenus may be stored either in the memory of the set top terminal 220 orat a remote location that communicates with the set top terminal 220. Inthe simplest embodiment, the set top terminal 220 records a subscriber'sselections locally and calculates the monthly account review based uponthe subscriber's selections which require the payment of fees. Thismonthly account information is stored locally and sent to the cableheadend 208 at least once a month for back-up and billing purposes.

Alternatively, the subscriber's viewing selections and billinginformation may be continuously maintained at the cable headend 208 or aremote site connected via communication lines to the cable headend 208.The cable headend 208 or the remote site must regularly transmit themonthly account information to the set top terminal 220. Each embodimenthas advantages and disadvantages. If the account information andprocessing is done locally at the set top terminal 220, each set topterminal 220 must be provided with the memory and necessary processingcapability to maintain the account. This greatly increases the cost of aset top terminal 220. If the account information is maintained remotely,the remote site must remain in regular contact with the set top terminal220 in order to provide the subscriber with billing information.

To accommodate homes with multiple viewers two or more set top terminals220 may be placed on a single bill or two accounts may be created forone set top terminal 220.

After menu configuration 324, the CAP 260 may begin the process ofgenerating a program control information signal 326 (see also FIG. 8software description at 442 and 404). In order to generate programcontrol information signals 326 which are specific to a particular cableheadend 208 system, the CAP 260 incorporates cable franchiseconfiguration information 328. In the preferred embodiment, unique cablefranchise configuration information 328 is stored at the OperationsCenter 202. The cable franchises upload changes to their specificfranchise information 426 from time to time to the Operations Center 202for storage 328. Preferably, a separate CPU (not shown) handles themanagement of the cable franchise information 328. From the stored cablefranchise information 328, the CAP 260 generates a cable franchisecontrol information signal 330 unique to each franchise.

Using the unique cable franchise control information signals 328 and themenu configuration 324 information, the CAP 260 generates the programcontrol information signal 276, as shown at function block 326. Theprogram control information that is unique to a particular cablefranchise may be identified in various ways such as with a header. Withthe header identification, the cable headend 208 may extract theportions of the program control information signal 276 it needs. Now,the CAP 260 may complete its process by electronically packaging theprograms into groupings 280 for the signal transmission and adding theprogram control information 276 to the packaged programs 334 to form asingle signal for transmission. Through manual entries by the packager(PDEI 400) or by comparing against a list of programs, the CAP 260 willdetermine whether the programs are arriving from external sources 280 orsources internal 286 to the Operations Center 202.

Referring back to FIG. 11, upon completion of the CAP's functions, theOperations Center 202, or the uplink site 204 (FIG. 1), compresses 288(if necessary), multiplexes 290, modulates 292 and amplifies 294 thesignal for satellite transmission 296. In a basic embodiment, the CAP260 will also allow entry of time slots for local avails where nonational programming will occur.

FIG. 13 is a more detailed flow chart 340 of some of the functionsperformed by the CAP 260 after an initial program schedule has beenentered and menu configurations generated. This flow chart highlightsthat some of the functions described earlier in reference to FIGS. 8, 9,11 and 12 can be performed in parallel. The flow chart 340 shows sixbasic functions that are performed by the CAP 260: (1) editing programschedule for local availability 342 (only for non-standard services,i.e., those services that are not national cable services); (2)generating program control information signals 344; (3) processingexternal programs 346; (4) processing internal programs 348; (5)processing live feeds 350; and, (6) packaging of program information352. In an alternate embodiment, the CAP 260 is capable of incorporatinglocal programs and accommodating local availability for local televisionstations.

Following completion of the programming scheduling (accounting for localavailability if necessary) and menu generation 342, the CAP 260 mayperform three tasks simultaneously, generating program informationsignals 344, processing external programs 346 and processing internalprograms 348.

The CAP 260 automatically identifies external programs feeds 356 andidentifies which external feed to request the external program 358. TheCAP 260 gathers and receives the external programming information 280,282 (FIG. 11) and converts it to a standard digital format 360 for use.The CAP 260 also identifies internal programs 362 (and defined programservices), accesses the internal programs 364 (and program services),and converts them to a standard digital format 366, if necessary. Inaddition, the CAP 260 identifies live signal feeds 368 that will benecessary to complete the packaged programming signal 370. In its lasttask depicted in FIG. 13 the CAP 260 completes the packaging of theprograms and combines the packaged program signal with the programcontrol information signal 352, amplifies the signal 354 and sends itout for further processing prior to uplink.

F. Allocation of Cable System Bandwidth

One of the primary tasks of the Operations Center 202 is, withassistance from the cable headends 208, effective utilization ofavailable bandwidth from the Operations Center 202 to the subscriberhomes. FIG. 14 shows effective allocation of 750 mHz of bandwidth (1 mHzto 750 mHz) for television programming. In FIG. 14, bandwidth isallocated for both analog 226 and digitally compressed 227 signals. Inthe preferred embodiment, the bandwidth is divided so that each categoryof programs receives a portion of the bandwidth. These categoriescorrespond with major menus of the set top terminal software. Therepresentative categories shown in FIG. 14 include: (1) high definitionTV (HDTV) made possible through the use of compression technology, (2) ALa Carte Channel category which provides specialty channels forsubscription periods such as monthly, and (3) pay-per-view.

FIG. 15 shows a chart 228 of compressed channel allocation for a varietyof programming categories 229 that have been found to be desirable tosubscribers. By grouping similar shows or a series of shows into blocksof channels 230, the system 200 is able to more conveniently displaysimilar programming with on-screen television menus. For example, in themovie category, which has the greatest allocation of channels, the samemovie may be shown continuously and simultaneously on differentchannels. Each channel starts the movie at a different time allowing thesubscriber to choose a more suitable movie starting time (e.g., every 15minutes).

In order to accommodate cable TV systems that have different bandwidthsand channel capacities, the television programming and televisionprogram control information may be divided into parts such as priorityone, two and three. The large bandwidth cable TV systems can accommodateall the parts of the television programming and all parts of thetelevision programming control information. Those cable TV systems witha more limited bandwidth are able to use the program delivery system 200by only accepting the number of parts that the cable system can handlewithin its bandwidth.

For instance, as is shown in FIG. 16, three cable television systemswith different bandwidths may use the program delivery system 200simultaneously with each system accepting only those parts of theinformation sent which it is capable of handling. Priority onetelevision programming and menus 240 are accepted by all three systems.Priority two television programming and menus 242 are not accepted bythe cable television system whose capacity is the smallest or in thiscase 330 mHz (40 channels) system. Priority two television programmingand menus 242 are accepted and used by the two larger capacity cabletelevision systems shown. Priority three television programming andmenus 244 are only used by the largest capacity television system whichis capable of handling all three parts—Priority one, two and threeprogramming and menu information.

With this division of television programming and menus, the programdelivery system 200 may be utilized simultaneously by a variety ofconcatenated cable systems 210 (depicted in FIG. 1) with varying systemcapacities. By placing the heavily watched or more profitableprogramming and menus in the priority one division 240, both users andowners of the cable TV systems will be accommodated as best as possiblewithin the limited bandwidth.

FIG. 17 shows three different cable headend 208 systems, each systemreceiving the entire satellite signal from the Operations Center 202 andstripping those parts of the signal which cannot be handled by the localcable system due to bandwidth limitations. In this particularembodiment, the three local cable television systems shown havebandwidth limitations which correspond with the bandwidth limitationsdepicted in the previous FIG. 16. As the bandwidth decreases, theprogramming options available to the viewer in the exemplary on-screenmenu decreases. Using this preferred embodiment, the Operations Center202 is able to send one identical signal to the satellite 206 that issent to all the cable headends 208. Each cable headend 208 accepts theentire signal and customizes the signal for the local cable system bystripping those portions of the Operations Center signal that are unableto be handled by the local cable system. An alternate embodiment (notshown) requires the Operations Center 202 (and uplink sites 204) to senddifferent signals for reception by different capacity cable headends208.

There are several ways in which a cable headend 208 may strip theunnecessary signal from the Operations Center 202. A person skilled inthe art will derive many methods from the three examples discussedbelow. The first method is for the signal originating from theOperations Center 202 (and uplink site 204) to be sent in portions witheach portion having a separate header. The respective cable headend 208would then recognize the headers and transmit to the concatenated cablesystem 210 only those signals in which the proper headers areidentified. For example, using three concatenated cable systems shown inFIG. 17, the headers may be “001,” “002,” and “003.” A wide bandwidthconcatenated cable system can accept program signals with all threeheaders, while the narrowest bandwidth concatenated cable system mayonly be able to accept signals with a “001” header. For this firstmethod, a central Operations Center 202 must divide the program signalinto three parts and send a separate leading header before each signalfor each part. This method requires has the additional signal overheadof a header on the program signal. The header would be transmitted fromtime to time as necessary.

A second method requires a set of transponders to be assigned to eachpriority level and the cable headend 208 to route signals from thetransponders corresponding to the proper priority level for theconcatenated cable system 210. For example, if there are three prioritylevels and eighteen transponders, transponders one through nine may beassigned to priority level one, transponders ten through fourteenpriority level two, and transponders fifteen through eighteen assignedto priority level three. Thus, a concatenated cable system 210 capableof operating only at priority level two, would only receive signals fromtransponders one through nine, and ten through fourteen from therespective cable headend 208. The program signal from transpondersfifteen through eighteen would not be transmitted to the priority leveltwo concatenated cable system. This method requires the OperationsCenter 202 to properly assign programs to transponders by prioritylevel. This can be accomplished by the CAP using the software describedearlier (e.g., FIG. 8 at 438 and 440).

The third and the preferred method is for the cable headend 208 to pickand choose programming from each transponder and create a customizedpriority one, two, and three signal with chosen television programming.The cable headend 208 would then route the appropriate customized signalto each part of the concatenated cable system 210 that the cable headend208 serves. This third method requires that the cable headend 208 have acomponent, such as the combiner (described in greater detail in aco-pending U.S. Patent Application entitled Digital Cable Headend For ACable Television Delivery System, Ser. No. 08/160,283, filed Dec. 2,1993, owned by the assignee of the present application) which can selectamong programs prior to combining the signal for further transmission ona concatenated cable system 210. The third method requires the leastcoordination between Operations Center 202 and the cable headend 208.

In addition to dividing the television programming and menus into parts,the Operations Center 202 of the preferred embodiment is also capable ofdynamically changing the bandwidth allocation for a particular categoryof programming. FIG. 18 depicts this dynamic change in bandwidthallocation from a typical week day prime time signal 250 to a Saturdayafternoon in October signal 252 (during the college football season).FIG. 18 highlights the fact that the bandwidth allocated to sports islimited to eight selections 251 during week day prime time 250 but isincreased to sixteen selections 253 during a Saturday afternoon inOctober 252. This dynamic increase in bandwidth allocation allows thesystem to accommodate changes in programming occurring on an hourly,daily, weekly, monthly, seasonal and annual basis.

In addition to dynamically allocating bandwidth for programmingcategories, the Operations Center 202 can also dynamically change themenu capacities in order to accommodate the change in programming andbandwidth. For example, on a Saturday afternoon in October 252, themajor menu for sports may include a separate subcategory for collegefootball. This subcategory would, in turn, have a separate submenu witha listing of four, six, eight, or more college football games availablefor viewing. In order to accommodate this dynamic menu change, theOperations Center 202 must add a submenu listing to the major sportsmenu, create a new or temporary submenu for college football, andallocate the necessary menu space on the college football submenu.

Once the television programs have been packaged and a program controlinformation signal is generated to describe the various categories andprograms available, the packaged programs are then digitized,compressed, and combined with the program control information signal.Upon the signal's departure from the Operations Center 202 the breakdowninto categories is insignificant and the signal is treated like anyother digitally compressed signal

G. Compressing and Transmitting Program Signals

After packaging, the packaged television program signal is prepared forsatellite transmission and sent from the Operations Center 202 to thecable headend 208 via satellite 206. Depending on the specificembodiment, the television program signal may need to be compressed,combined/multiplexed, encoded, mapped, modulated, upconverted andamplified. This system, which is intended to be compatible with existingC and Ku Band satellite transmission technologies, accepts video, audioand data signals ranging in signal quality, and input from a number ofsources.

As shown in FIG. 3, in the preferred embodiment, the packaged programsignal will be treated at a master control uplink site 211 prior tobeing transmitted to the satellite 206. Following compression thechannels must be multiplexed for each transponder carrier and sent tothe satellite 206 dish that will provide the uplink. A variety ofmultiplexing schemes may be used in the system. In some situations, itmay be advantageous to use different multiplexing schemes in differentparts of the overall system. In other words, one multiplexing scheme maybe used for satellite transmission 206 and a second remultiplexingscheme for the land transmission. Various satellite multi-accessingschemes and architectures can be used with the system, including bothsingle channel per carrier (SCPC) frequency division multiplex (FDM) andmultiple channel per carrier (MCPC) time division multiplexing (TDM).Time division multiplexing is the more desirable scheme. Once the signalhas arrived at the uplink or master control site 211, it must bemodulated, upconverted, and amplified. Various types of satellites andtransponders capable of handling digital signals may be used in thiscable television packaging and delivery system. One of the achievementsof the present invention is effective utilization of digital compressiontechnology by packaging television programs into categories that alloweasy access to television programs by consumers. With current digitalcompression techniques for video, the typical 50-channel capacity cablesatellite receiving system can be increased to 300 channels.

Presently, one transponder is used for each satellite delivered channel.The preferred embodiment uses 18 satellite transponders and compressionratios of 4:1 to 8:1 to achieve a capacity of 136 satellite deliveredchannels. More transponders or higher compression ratios can be used todeliver up to the channel capacity of any existing cable system.

An example of a satellite that may be used is the AT&T Telstar 303. Thesignal is transmitted from the satellite 206 to the cable headend 208where a computer system including a digital switch treats the signal anddelivers it through cables to a subscriber's home. In alternateembodiments, multiple Operations Center 202 and multiple uplink sites211 can be simultaneously utilized.

H. Cable System Use of Control Signal

FIGS. 19 through 21 depict sample menu screens produced by the set topterminal 220 using the program control information signal 276. FIG. 19shows a menu which enables the viewer to select a program category orprogram service from among a choice of eight program categories. FIG. 20shows a menu for the viewer to select a hit movie from among ten hitmovies. FIG. 21 provides information about a movie (or event) andenables a viewer to order the movie for viewing.

FIGS. 19 through 21 show text generation by the set top terminal 220.This text is generated using information received via the programcontrol information signal. FIG. 20 shows the text 380 generated for thehit movies major menu. In the preferred embodiment, text 380 such asthat shown in FIGS. 19 through 21 is generated separately by a textgenerator (not shown) in the set top terminal unit 220. Those portionsof the text that generally remain unchanged for a period of weeks ormonths may be stored in EEPROM or other local storage. For example, thetext “HIT MOVIES from” 382 will consistently appear on each hit movies'major menu. This text may be stored on EEPROM or other local storage.Further, text such as that which appears at the lower center part of thescreen “PRESS HERE TO RETURN TO CABLE TV” 384 appears many timesthroughout the menu sequence. This text may also be stored locally atthe set top terminal 220. Text which changes on a regular basis, such asthe movie titles (or other program selections), will be transmitted tothe set top terminal 220 by either the operations center 202 or thecable headend 208. In this manner, the cable headend 208 may change theprogram selections available on any major menu modifying the programcontrol information signal sent by the operations center 202 andtransmitting the change. The network controller 214 of the cable headend208 generally modifies the program control information signal andtransmits the set top terminal control information signal (STTCIS). Itis preferred that the text 380 is generated by the set top terminal 220separately from the graphics because the text can be stored locally in amore compact manner requiring less storage space at the set top terminal220. In addition, it allows for easy communication of text changes fromthe operations center 202 or cable headend 208 to the set top terminal220.

FIGS. 19 through 21 show the use of day, date and time 386 informationon menus. This information may be obtained in a variety of ways. Theday, date, and time information 386 may be sent from the operationscenter 202, the cable headend 208 (signal processor or networkcontroller 214), the uplink site, or generated by the set top terminalunit 220 internally. Each manner of generating the day, date, and timeinformation 386 has advantages and disadvantages which may change giventhe particular embodiment and costs. In the preferred embodiment, theday, date, and time 386 are generated at a central location such as theoperations center 202 and are adjusted for regional changes in time atthe cable headend 208.

In order for the set top terminal 220 to generate submenus forsubcategories of categories shown in FIG. 19 (which relate to thecontent of the programs), and to generate menus for movies such as FIG.21, the terminal must receive information on the content of the programsfrom the Operations Center 202 (via the cable headend 208). Normally theset top terminal 220 would receive this information in the form of theprogram control information signal (or STTCIS). As shown FIG. 21, inaddition to the text needed for these program menus, video or programscenes are also necessary.

Live video signals may be used in windows of certain menus such as FIG.21. These video signals can be sent via the program control informationsignal, STTCIS, or can be taken off channels being transmittedsimultaneously with the menu display. If the video signal is taken off achannel, less information needs to be sent via the program controlinformation signal. However, this technique requires that separatedecompression hardware be used for the program control information andthe channel carrying the video. Separate decompressors for the videosignals and program information signal allows for the greatestflexibility in the system and is therefore the preferred embodiment. Aseparate decompressor also assists in assuring that the switch frommenus to television programming is smooth and without any significanttime delay.

Live video for menus, promos or demos may be sent to the set topterminal 220 in several ways: a) on a dedicated channel, b) on a regularprogram channel and scaled to size, c) sent along with the programcontrol information signal, etc. However, in the preferred embodiment, agreat deal of short promos or demo video are sent using a split screentechnique on a dedicated channel.

Using a split screen technique, any number of different video clips maybe sent (e.g., 2, 4, 6, or 8 video clips). To show the video clip on amenu, the video must either be scaled and redirected to a video windowon a menu screen or a masking methodology can be used. Masking involvesplaying the entire channel of video (all 2, 4, 6, or 8 split screens) inbackground and masking the unwanted video clip portions of the splitscreen by playing the menu in foreground and overlaying the unwantedbackground video. Masking is the least expensive method because it doesnot require any special hardware and it increases video throughput tothe set top terminal 220. However, using the masking technique withoutany video redirecting causes each video clip to be located in adifferent position on the screen. It also requires the masking to bedifferent for each video clip and makes consistent format difficult. Onthe other hand, scaling and redirecting video is generally difficult,expensive and requires additional hardware.

In order for the Operations Center 202 to prepare the promo video signalto be sent to the set top terminal 220, the Operations Center 202 mustfirst identify the duration and actual video cut to be used for eachpromo and its position within the promo video signal. This informationis maintained within the Operations Center 202 database. When it is timeto produce the promo video signal (either to tape or to broadcast), eachpromo cut is scaled, positioned and combined with the other promos toform the single promo video signal. This is performed by readilyavailable commercial equipment. Each promo is run repeatedly while thepromo video signal is being generated. The audio signals of theindividual promo cuts may be combined into the promo video signal audiotracks based upon the number of audio tracks available. The mapping ofthe audio tracks to the promos is also stored in the Operations Centerdatabase. Additionally, the mapping of promos to the programs that theyare previewing is also stored in the Operations Center database. Allpromo database data is made available to the set top terminal 220through the STTCIS.

In the preferred embodiment, the Operations Center 202 transmits sixvideo/graphic promos for advertising purposes all on one channel. Thethroughput of the video/graphics on a single channel can be increasedthrough the use of digital compression techniques. The set top terminal220 uses either video scaling and redirecting techniques or masking toutilize the six video scenes. Although the set top terminal 220 actuallyperforms the manipulation of video as necessary to generate the “live”menus for the subscriber, the appropriately prepared video signals mustbe formed and sent by the Operations Center 202 to the set top terminal220.

If a promo for a given program is available at the set top terminal 220,the viewer may command the set top terminal 220 to display the promo.Generally, this is done through program selection from a menu screen bythe subscriber. The selected program is referenced to information aboutavailable promos and allows the set top terminal 220 to tune to theproper channel, select the appropriate menu overlay mask based on thepromos position and switch on the audio track(s) if they are available.The promos position on the screen dictates the displaying of the “live”text (refer to the video window of FIG. 21). The program associated withthe currently selected promo may be purchased from this menu screen.Events, services and slices of time may be purchased from promotionalmenus.

Management of promo video signals at the Operations Center 202 issimilar to that of other programs except that more information is neededin order to specify the details of the promo video signal. Thebroadcasting of the promo video signal is identical to the broadcastingof a video program.

In order to limit the amount of bandwidth needed to transmit the programcontrol information signal, various compression techniques employed fornon-video may be used such as block coding, contour coding, blobencoding, and run-length encoding. Further, the program controlinformation signal may be divided into text and graphics, or video, textand graphics and then recombined at the set top terminal 220 using atext generator, graphics decompression, and video decompression asnecessary.

As shown in FIG. 2, an analog cable TV system 205 can continue to existalongside and within the digitally compressed system of the presentinvention. The digital transmissions do not effect the analog system. Infact, the analog cable signal may be transmitted simultaneously on thesame cable as the digital signal. Cable headends 208 may continue tosupply subscribers with local channels in an analog signal format.

In the preferred embodiment, the Operations Center 202 and uplink 204(FIG. 1) or master control site 211 (FIG. 3) are collocated. However,the Operations Center 202 and uplink site 204 may be located indifferent geographical places. Also, functions and equipment within theOperations Center 202 may be remotely located. For instance, the programstorage may be at a different site and the programs may be sent to theCAP 260 via landline.

Alternate embodiments of the system 200 of the present invention may usemultiple Operations Centers described above. In such an embodiment, itis preferred that one Operations Center be designated the MasterOperations Center and all other Operations Centers be Slave OperationsCenters. The Master Operations Center performs the functions of managingand coordinating the Slave Operations Centers. Depending on the methodin which the Slave Operations Centers share functions, the MasterOperations Center coordination function may involve synchronization ofsimultaneous transmissions from multiple Slave Operations Centers. Toperform its functions, the Master Operations Center may include a systemclock for synchronization.

An efficient method of dividing tasks among multiple Operations Centersis to assign specific satellite transponders to each Operations Center202 and to assign external program sources to the nearest OperationsCenter 202. Of course, this division of resources may not always bepossible. Since programming will be grouped into priority levels witheach priority level likely to be assigned specific satellitetransponders, it is also possible to assign each Operations Center 202to a priority level. For example, in a three priority level system withtwo Slave Operations Centers A and B and 18 transponders, the MasterOperations Center may be assigned priority level 1 and assigned 9transponders. Slave Operations Center A may be assigned priority level 2and 5 transponders, while Slave Operations Center B is assigned prioritylevel 3 and 4 transponders. In a multiple Operations Centerconfiguration dynamic bandwidth allocation and dynamic menu capacityallocation becomes more complex and will be coordinated by the MasterOperations Center.

Just as in the alternate embodiment wherein multiple Operations Centers202 are used, a delivery system may have multiple satellite uplinks.Preferably, each Operations Center 202 has one or more uplink sites.Each Operations Center 202 controls the functions of its assigned uplinksites and may assign one site as a master uplink site.

In another alternative configuration, in regions or areas without cableservices, where subscribers might use backyard satellite systems (TV RO)to receive packaged television services, the set top terminal 220 willinclude the appropriate hardware to allow connection to the backyardsatellite reception equipment, i.e., a typical communication port. Inthis configuration, the backyard satellite system will receiveprogramming signals originating from the Operations Center 202 directlyfrom the satellite transponders. No cable headend 208 is utilized with abackyard satellite system. The menu system within the set top terminal220 will be programmed directly from the Operations Center 202. TheOperations Center program signals and control signals arrive at the settop terminal 220 essentially unchanged. Additionally, in thisconfiguration, an upstream communication mechanism must be in place atthe subscriber's home (e.g., modem) to communicate information to theOperations Center 202 such as program ordering information. The set topterminals 220 can be equipped with a modem port for this upstreamcommunication to the Operations Center 202. The two alternativeembodiments described in the preceding four paragraphs, and other suchembodiments not specifically referred to herein but within theunderstanding of those skilled in the art, incorporate or combine one ormore of the components of the system 200 of the present invention.

Although the present invention has been shown and described with respectto preferred embodiments, various changes and modification that areobvious to a person skilled in the art to which the invention pertainsare deemed to lie within the spirit and scope of the invention asdefined by the following claims.

What is claimed is:
 1. An operations center for generating menus and adigital data signal to be used in television program delivery,comprising: a receiver, wherein information, including information ontelevision programs, is received; a memory for storing the receivedinformation; a first processor for generating menus using theinformation stored in memory, wherein the menus are generatedautomatically by the operations center by analyzing the informationusing a heuristic; a display, operably connected to the first processor,for displaying the generated menus; an input device, operably connectedto the first processor, for entering changes to the displayed menus; asecond processor, operably connected to the first processor, forgenerating a digital data signal containing data from the changed ordisplayed menus; and a transmitter, operably connected to the secondprocessor, for transmitting the generated digital data signal, wherebymenus may be generated using the contained data on the transmitteddigital data signal.
 2. The operations center of claim 1 wherein thefirst processor comprises a means for generating program selectionmenus.
 3. The operations center of claim 2 wherein the program selectionmenus include an introductory menu, a home menu, at least one majormenu, and at least one submenu.
 4. The operations center of claim 3wherein the introductory menu welcomes a user and offers the user atleast one option.
 5. The operations center of claim 4 wherein theintroductory menu offers the user regular cable television, programs ondemand, and instructions on the use of a remote control.
 6. Theoperations center of claim 1 wherein the first processor comprises ameans for generating menu windows which may be customized by a user. 7.The operations center of claim 1 wherein the first processor comprises ameans for generating a home menu with multiple windows which make thehome menu user-friendly.
 8. The operations center of claim 7 wherein thehome menu includes major menu categories and the home menu displays achannel line-up and the major menu categories.
 9. The operations centerof claim 8 wherein the channel line-up comprises standard channels andprogramming on demand icons.
 10. The operations center of claim 8wherein the channel line-up comprises Basic cable and Basic Pluspackages.
 11. The operations center of claim 8 wherein the channelline-up comprises one or more of the most popularly watched channels.12. The operations center of claim 8 wherein the home menu comprises atleast one additional accessible screen.
 13. The operations center ofclaim 1, wherein the first processor comprises a means for generating amood question menu.
 14. The operations center of claim 13 wherein themood question menu includes one or more of mood question screens, eachof which prompt a viewer for information concerning the viewer's mood.15. The operations center of claim 3 wherein at least one of the majormenus is for a category of programming.
 16. The operations center ofclaim 15 wherein the different categories of programming include atleast one of the following: sporting events, children's programming,entertainment choices, documentaries, news, magazines, broadcast TV,cable TV, high-definition television (HDTV), interactive televisionchoices, program available services, digital audio, programs on demand,and hit movies.
 17. The operations center of claim 16 wherein the hitmovies major menu includes options of available popular movies which maybe selected.
 18. The operations center of claim 16 wherein the HDTVmajor menu includes a description of HDTV and a suggestion to order. 19.The operations center of claim 16 wherein the HDTV major menu includesoptions of the currently available HDTV programming.
 20. The operationscenter of claim 16 wherein the program available services major menuincludes options on programs available on network schedules and offers aplurality of program schedule submenus.
 21. The operations center ofclaim 20 wherein the plurality of program schedule submenus includeseven-day network schedule, current-day network schedule, and TV guidepicks sub-menus.
 22. The operations center of claim 16 wherein thedigital audio major menu displays digital audio program options.
 23. Theoperations center of claim 22 wherein the digital audio major menu showstop songs available in one or more different categories of songs. 24.The operations center of claim 1 wherein the first processor comprises ameans for generating a confirmation menu.
 25. The operations center ofclaim 3 wherein the major menus include submenu options relating to oneor more subcategories of programming.
 26. The operations center of claim25 wherein the submenus includes listings corresponding to othersubmenus.
 27. The operations center of claim 25 wherein the submenusinclude program identities.
 28. The operations center of claim 27wherein the program identities are from a particular category orsubcategory of programming.
 29. The operations center of claim 28wherein one particular subcategory of program identities is defined bythe time of viewing.
 30. The operations center of claim 3 wherein thesubmenus comprise a notification submenu notifying a user that a programselection is about to begin.
 31. The operations center of claim 30wherein the notification submenu displays a countdown timer whichindicates remaining time to the beginning of the program selection. 32.The operations center of claim 30 wherein the notification submenuallows the user to cancel the program selection.
 33. The operationscenter of claim 30 wherein the notification submenu comprises: a windowshowing the program selection and the amount of time before the programselection begins; a video window that displays a scene from the programselection; and a second window that presents the user with an option onescaping the program selection without charge.
 34. The operations centerof claim 3 wherein the submenus comprise a rejoin submenu that includesreentry menu selections for rejoining an exited program, the reentrymenu selections including one or more identified start times.
 35. Theoperations center of claim 3 wherein the submenus comprise a programorder submenu and a program confirmation submenu.
 36. The operationscenter of claim 3 wherein the submenus comprise a program descriptionsubmenu from which a user may choose to record a selected program on aVCR.
 37. The operations center of claim 3 wherein the submenus comprisean interactive Level A submenu offering a variety of interactivity witha television program being viewed.
 38. The operations center of claim 37wherein the variety of interactivity includes one or more of thefollowing: quizzes, fast facts, more info, geographical facts, andproducts.
 39. The operations center of claim 37 wherein the submenuscomprise one or more of: a quiz submenu, a fast fact submenu, a moreinfo submenu, a geographical facts submenu, and a products submenu. 40.The operations center of claim 3 wherein the submenus comprise aninteractive Level B submenu offering on-line services.
 41. Theoperations center of claim 40 wherein the on-line services include oneor more of: Yellow Pages and airline reservations.
 42. The operationscenter of claim 40 wherein the submenus comprise a plurality of airlineinformation and reservation submenus.
 43. The operations center of claim3 wherein the submenus comprise an interactive Level C submenu offeringmulti-media experiences.
 44. The operations center of claim 1 whereinthe first processor comprises a means for generating at least one duringprogram menu.
 45. The operations center of claim 44 wherein the duringprogram menus comprise one or more of: a one hidden menu and an overlaymenu.
 46. The operations center of claim 45 wherein a user has aspecific time to escape from a program selection and the overlay menuinforms a user when the specific time to escape from a program selectionwill expire.
 47. The operations center of claim 45 wherein the overlaymenu informs a user that the user is escaping from a program selectionafter being charged for the program selection.
 48. The operations centerof claim 45, wherein the hidden menu remains unseen by a user duringprogram viewing, but is generated when the user presses one or more keystrokes on a remote control.
 49. The operations center of claim 48wherein the key strokes include one or more of: escape, cancelselection, or icon selection.
 50. The operations center of claim 49wherein the hidden menu triggers the display of an overlay menu inresponse to the user's key stroke.
 51. The operations center of claim 1wherein the first processor comprises a means for generating at leastone promotional menu for selling subscriptions to services.
 52. Theoperations center of claim 51 wherein the promotional menu is for HDTVservices and describes the HDTV services and its availability.
 53. Theoperations center of claim 51 wherein the promotional menu is forinteractive services and provides additional information about theinteractive services.
 54. The operations center of claim 51 wherein thepromotional menu is an interactive logo overlay menu that allows a userto select interactive features or return to a television program beingviewed.
 55. The operations center of claim 51 wherein the promotionalmenu is for digital audio services and provides a text descriptionenticing a user to pay a monthly fee and join the service.
 56. Theoperations center of claim 1 wherein the first processor comprises ameans for generating an account review menu which displays informationconcerning a user's account.
 57. The operations center of claim 56wherein the account review menu provides a list of charges from thefirst day of a month to the date of viewing.
 58. The operations centerof claim 3 wherein the submenus comprise account review submenus whichprovide detailed billing information about one or more specific charges.59. The operations center of claim 1 wherein the received informationincludes one or more of: viewer data, ratings data, demographics data,program importance data, times-purchased data, cost data, menu placementdata, category data and lifespan data, and wherein the first processorincludes a means for analyzing the received information.
 60. Theoperations center of claim 1 wherein the first processor automaticallygenerates menus based on the received information.
 61. A method ofgenerating menus and a digital data signal for use at television programviewer locations, comprising: storing menu format data; receiving inputdata about television programs; storing the received input data;generating a draft menu through the use of the stored input data and themenu format data, wherein the draft menu is generated automatically byan operations center by analyzing the input data using a heuristic;displaying the draft menu; editing the displayed draft menu, wherein theedited menu includes a program line-up; repeating the steps ofgenerating, displaying, and editing to generate additional edited menus;processing the edited menus to generate a digital data signal; andtransmitting the digital data signal for use at viewer locations,whereby at least one of the edited menus may be viewed by a viewer. 62.The method of claim 61 wherein the draft menu is one of the following: adraft introduction menu, a draft home menu, a draft major menu, a draftsubmenu, a draft hidden menu, or a draft overlay menu.
 63. The method ofclaim 61 wherein input data used to generate a draft menu includes oneor more of: viewer data, ratings data, demographics data, programimportance data, times-purchased data, cost data, menu placement data,category data, and lifespan data, and wherein the step of generating adraft menu includes the step of analyzing the input data.
 64. The methodof claim 61 wherein the heuristic causes a program to move closer to orfurther from the top of the menu based on the input data about theprogram.
 65. The method of claim 61 wherein the step of editing thedraft menu includes the step of entering information by a packager. 66.The method of claim 61 wherein the step of generating a draft menu isautomatically performed by an operations center and the step of editingthe draft menu includes the step of entering information by a packager.67. The method of claim 61 wherein the step of receiving comprises thestep of entering input data by a packager.
 68. The method of claim 61further comprising the step of: selecting programs from a pool ofavailable programs.
 69. The method of claim 68 further comprising thestep of: inputting requisite information about the selected programs;and choosing the price for the selected programs.
 70. The method ofclaim 68 further comprising the step of: allocating transponder spacefor the selected programs.
 71. The method of claim 61 wherein the editedmenus are one of the following: an introductory menu, a home menu, atleast one major menu, and at least one submenu.
 72. The method of claim61 wherein the draft menus are one of the following: a draft programselection menu, a draft during program menu, or a draft programconfirmation menu.